McKinley County, NM

Demographic Report

Total Households Analyzed: 12,701

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3805	29.98 %
$15,000 - $24,999	2030	15.99 %
$25,000 - $34,999	1297	10.22 %
$35,000 - $49,999	2076	16.36 %
$50,000 - $74,999	1804	14.21 %
$75,000 - $99,999	938	7.39 %
$100,000 - $124,999	336	2.65 %
$125,000 - $149,999	126	0.99 %
$150,000 - $174,999	140	1.10 %
$175,000 - $199,999	29	0.23 %
$200,000 - $249,999	66	0.52 %
$250,000+	46	0.36 %
Total Matching Characteristic	12693

Gender

Gender	# of Households	% of Total
Female	8531	71.18 %
Male	3454	28.82 %
Total Matching Characteristic	11985

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.29 %
Attorneys	14	1.33 %
Beauty	3	0.29 %
Civil Servant	6	0.57 %
Clergy	5	0.48 %
Computer Professional	4	0.38 %
Counselors	20	1.90 %
Dentists/Dental Hygienists	4	0.38 %
Doctors/Physicians/Surgeons	13	1.24 %
Engineers	3	0.29 %
Executive/Administrator	1	0.10 %
Health Services	8	0.76 %
Middle Management	37	3.52 %
Military	20	1.90 %
Nurses	61	5.80 %
Occupation Therapist/Physical	2	0.19 %
Office Clerical	140	13.31 %
Opticians/Optometrists	1	0.10 %
Pharmacist	4	0.38 %
Professional/Technical	168	15.97 %
Psychologists	3	0.29 %
Real Estate	11	1.05 %
Retail Sales	9	0.86 %
Retired	103	9.79 %
Sales/Marketing	58	5.51 %
Self Employed	75	7.13 %
Skilled Tradesman/Machine Laborer	55	5.23 %
Social Workers	2	0.19 %
Speech Pathologists/Audiologists	4	0.38 %
Surveyors	1	0.10 %
Teacher/Educator	93	8.84 %
Upper Management/Executive	117	11.12 %
Work From Home	4	0.38 %
Total Matching Characteristic	1052

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1309	10.33 %
25-29 Years	685	5.40 %
30-34 Years	1436	11.33 %
35-39 Years	1805	14.24 %
40-44 Years	2080	16.41 %
45-49 Years	1700	13.41 %
50-54 Years	1203	9.49 %
55-59 Years	903	7.12 %
60-64 Years	564	4.45 %
65-69 Years	404	3.19 %
70-74 Years	288	2.27 %
75-79 Years	164	1.29 %
80+ Years	134	1.06 %
Total Matching Characteristic	12675

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	125	2.41 %
Multi-Family	1309	25.26 %
Single Family Household	3749	72.33 %
Total Matching Characteristic	5183

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	953	7.50 %
02 Years	822	6.47 %
03 Years	736	5.79 %
04 Years	715	5.63 %
05 Years	737	5.80 %
06 Years	3279	25.82 %
07 Years	607	4.78 %
08 Years	291	2.29 %
09 Years	357	2.81 %
10 Years	252	1.98 %
11 Years	280	2.20 %
12 Years	636	5.01 %
13 Years	179	1.41 %
14 Years	795	6.26 %
15+ Years	2062	16.23 %
Total Matching Characteristic	12701

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	6834	53.81 %
2	3107	24.46 %
3	1469	11.57 %
4	700	5.51 %
5	304	2.39 %
6	157	1.24 %
7	73	0.57 %
8	57	0.45 %
Total Matching Characteristic	12701