Santa Fe County, NM

Demographic Report

Total Households Analyzed: 43,875

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	5672	12.95 %
$15,000 - $24,999	4636	10.58 %
$25,000 - $34,999	4973	11.35 %
$35,000 - $49,999	7260	16.57 %
$50,000 - $74,999	8356	19.07 %
$75,000 - $99,999	5328	12.16 %
$100,000 - $124,999	2963	6.76 %
$125,000 - $149,999	1518	3.46 %
$150,000 - $174,999	499	1.14 %
$175,000 - $199,999	270	0.62 %
$200,000 - $249,999	567	1.29 %
$250,000+	1770	4.04 %
Total Matching Characteristic	43812

Gender

Gender	# of Households	% of Total
Female	28577	68.93 %
Male	12882	31.07 %
Total Matching Characteristic	41459

Property Value

Property Value	# of Households	% of Total
$0-$100,000	1521	5.56 %
$100,001-$150,000	2161	7.90 %
$150,001-$200,000	4004	14.64 %
$200,001-$250,000	4792	17.52 %
$250,001-$300,000	3425	12.52 %
$300,001-$350,000	2653	9.70 %
$350,001-$400,000	1893	6.92 %
$400,001-$450,000	1370	5.01 %
$450,001-$500,000	1057	3.86 %
$500,001-$550,000	800	2.92 %
$550,001-$600,000	586	2.14 %
$600,001-$650,000	476	1.74 %
$650,001-$700,000	359	1.31 %
$700,001-$750,000	310	1.13 %
$750,000+	1947	7.12 %
Total Matching Characteristic	27354

Occupation

Occupation	# of Households	% of Total
Accountants	44	1.30 %
Architects	20	0.59 %
Attorneys	16	0.47 %
Beauty	28	0.83 %
Chiropractors	3	0.09 %
Civil Servant	5	0.15 %
Clergy	25	0.74 %
Computer Professional	19	0.56 %
Counselors	118	3.48 %
Dentists/Dental Hygienists	17	0.50 %
Doctors/Physicians/Surgeons	50	1.48 %
Engineers	15	0.44 %
Executive/Administrator	10	0.30 %
Farming/Agriculture	5	0.15 %
Financial Services	7	0.21 %
Health Services	28	0.83 %
Interior Designers	7	0.21 %
Landscape Architects	1	0.03 %
Middle Management	134	3.95 %
Military	53	1.56 %
Nurses	134	3.95 %
Occupation Therapist/Physical	12	0.35 %
Office Clerical	249	7.35 %
Opticians/Optometrists	3	0.09 %
Pharmacist	22	0.65 %
Professional/Technical	534	15.76 %
Psychologists	10	0.30 %
Real Estate	156	4.60 %
Retail Sales	15	0.44 %
Retired	479	14.13 %
Sales/Marketing	246	7.26 %
Self Employed	177	5.22 %
Skilled Tradesman/Machine Laborer	124	3.66 %
Social Workers	26	0.77 %
Speech Pathologists/Audiologists	3	0.09 %
Teacher/Educator	117	3.45 %
Upper Management/Executive	455	13.43 %
Veterinarians,	6	0.18 %
Work From Home	16	0.47 %
Total Matching Characteristic	3389

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1559	3.56 %
25-29 Years	1783	4.08 %
30-34 Years	4086	9.34 %
35-39 Years	5792	13.24 %
40-44 Years	8305	18.98 %
45-49 Years	6715	15.35 %
50-54 Years	4990	11.40 %
55-59 Years	3743	8.55 %
60-64 Years	2523	5.77 %
65-69 Years	1656	3.78 %
70-74 Years	1119	2.56 %
75-79 Years	829	1.89 %
80+ Years	654	1.49 %
Total Matching Characteristic	43754

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1376	3.51 %
Multi-Family	9126	23.31 %
Single Family Household	28654	73.18 %
Total Matching Characteristic	39156

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	5399	12.31 %
02 Years	3480	7.93 %
03 Years	5420	12.35 %
04 Years	3437	7.83 %
05 Years	2449	5.58 %
06 Years	3548	8.09 %
07 Years	1941	4.42 %
08 Years	997	2.27 %
09 Years	1053	2.40 %
10 Years	941	2.14 %
11 Years	839	1.91 %
12 Years	2072	4.72 %
13 Years	620	1.41 %
14 Years	1493	3.40 %
15+ Years	10186	23.22 %
Total Matching Characteristic	43875

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	24466	55.76 %
2	11642	26.53 %
3	4356	9.93 %
4	1959	4.46 %
5	812	1.85 %
6	400	0.91 %
7	155	0.35 %
8	85	0.19 %
Total Matching Characteristic	43875