CARSON CITY, NV

Demographic Report

Total Households Analyzed: 20,566

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2672	13.02 %
$15,000 - $24,999	2280	11.11 %
$25,000 - $34,999	2202	10.73 %
$35,000 - $49,999	3678	17.92 %
$50,000 - $74,999	4237	20.65 %
$75,000 - $99,999	2720	13.26 %
$100,000 - $124,999	1362	6.64 %
$125,000 - $149,999	564	2.75 %
$150,000 - $174,999	232	1.13 %
$175,000 - $199,999	110	0.54 %
$200,000 - $249,999	111	0.54 %
$250,000+	351	1.71 %
Total Matching Characteristic	20519

Gender

Gender	# of Households	% of Total
Female	13888	71.18 %
Male	5624	28.82 %
Total Matching Characteristic	19512

Property Value

Property Value	# of Households	% of Total
$0-$100,000	242	1.88 %
$100,001-$150,000	862	6.69 %
$150,001-$200,000	1967	15.26 %
$200,001-$250,000	2157	16.74 %
$250,001-$300,000	2290	17.77 %
$300,001-$350,000	1589	12.33 %
$350,001-$400,000	911	7.07 %
$400,001-$450,000	687	5.33 %
$450,001-$500,000	525	4.07 %
$500,001-$550,000	301	2.34 %
$550,001-$600,000	189	1.47 %
$600,001-$650,000	200	1.55 %
$650,001-$700,000	155	1.20 %
$700,001-$750,000	122	0.95 %
$750,000+	689	5.35 %
Total Matching Characteristic	12886

Occupation

Occupation	# of Households	% of Total
Accountants	10	0.35 %
Architects	3	0.10 %
Attorneys	7	0.24 %
Beauty	62	2.17 %
Chiropractors	5	0.17 %
Civil Servant	8	0.28 %
Clergy	4	0.14 %
Computer Professional	13	0.45 %
Counselors	2	0.07 %
Dentists/Dental Hygienists	12	0.42 %
Doctors/Physicians/Surgeons	16	0.56 %
Engineers	12	0.42 %
Executive/Administrator	2	0.07 %
Farming/Agriculture	3	0.10 %
Financial Services	6	0.21 %
Health Services	15	0.52 %
Insurance/Underwriters	3	0.10 %
Interior Designers	1	0.03 %
Landscape Architects	1	0.03 %
Middle Management	117	4.09 %
Military	29	1.01 %
Nurses	75	2.62 %
Occupation Therapist/Physical	3	0.10 %
Office Clerical	259	9.06 %
Opticians/Optometrists	3	0.10 %
Pharmacist	17	0.59 %
Professional/Technical	447	15.64 %
Psychologists	1	0.03 %
Real Estate	4	0.14 %
Retail Sales	15	0.52 %
Retired	759	26.56 %
Sales/Marketing	223	7.80 %
Self Employed	97	3.39 %
Skilled Tradesman/Machine Laborer	191	6.68 %
Social Workers	2	0.07 %
Speech Pathologists/Audiologists	1	0.03 %
Surveyors	3	0.10 %
Teacher/Educator	62	2.17 %
Upper Management/Executive	351	12.28 %
Veterinarians,	5	0.17 %
Work From Home	9	0.31 %
Total Matching Characteristic	2858

Head of Household Age

Age	# of Households	% of Total
19-24 Years	751	3.67 %
25-29 Years	967	4.72 %
30-34 Years	1919	9.37 %
35-39 Years	2789	13.62 %
40-44 Years	3798	18.55 %
45-49 Years	3216	15.71 %
50-54 Years	2133	10.42 %
55-59 Years	1359	6.64 %
60-64 Years	1079	5.27 %
65-69 Years	783	3.83 %
70-74 Years	609	2.98 %
75-79 Years	539	2.63 %
80+ Years	528	2.58 %
Total Matching Characteristic	20470

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	2413	12.43 %
Multi-Family	3182	16.40 %
Single Family Household	13813	71.17 %
Total Matching Characteristic	19408

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2023	9.84 %
02 Years	2214	10.77 %
03 Years	2371	11.53 %
04 Years	1716	8.34 %
05 Years	832	4.05 %
06 Years	891	4.33 %
07 Years	804	3.91 %
08 Years	645	3.14 %
09 Years	835	4.06 %
10 Years	646	3.14 %
11 Years	447	2.17 %
12 Years	1126	5.48 %
13 Years	382	1.86 %
14 Years	799	3.89 %
15+ Years	4835	23.51 %
Total Matching Characteristic	20566

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	10262	49.90 %
2	5718	27.80 %
3	2401	11.67 %
4	1147	5.58 %
5	581	2.83 %
6	257	1.25 %
7	137	0.67 %
8	63	0.31 %
Total Matching Characteristic	20566