Demographic Report


RENO, NV

Total Households Analyzed: 84,822

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
mailing or marketing list by drawing on a map.

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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,999852410.06 %
$15,000 - $24,99982289.71 %
$25,000 - $34,999882710.42 %
$35,000 - $49,9991360416.05 %
$50,000 - $74,9991769920.88 %
$75,000 - $99,9991194314.09 %
$100,000 - $124,99967427.96 %
$125,000 - $149,99936264.28 %
$150,000 - $174,99913911.64 %
$175,000 - $199,9997830.92 %
$200,000 - $249,9996910.82 %
$250,000+26893.17 %
Total Matching Characteristic84747

Gender


Gender# of Households% of Total
Female5804872.24 %
Male2230827.76 %
Total Matching Characteristic80356

Property Value


Property Value# of Households% of Total
$0-$100,00022914.00 %
$100,001-$150,00041907.31 %
$150,001-$200,000672111.73 %
$200,001-$250,000764913.35 %
$250,001-$300,000875815.29 %
$300,001-$350,000737812.88 %
$350,001-$400,00054039.43 %
$400,001-$450,00039496.89 %
$450,001-$500,00028655.00 %
$500,001-$550,00020533.58 %
$550,001-$600,00012152.12 %
$600,001-$650,0009011.57 %
$650,001-$700,0007151.25 %
$700,001-$750,0005961.04 %
$750,000+26064.55 %
Total Matching Characteristic57290

Occupation


Occupation# of Households% of Total
Accountants971.01 %
Architects100.10 %
Attorneys370.39 %
Beauty2232.32 %
Chiropractors50.05 %
Civil Servant420.44 %
Clergy80.08 %
Computer Professional460.48 %
Counselors120.13 %
Dentists/Dental Hygienists750.78 %
Doctors/Physicians/Surgeons1091.14 %
Engineers440.46 %
Executive/Administrator90.09 %
Farming/Agriculture40.04 %
Financial Services290.30 %
Health Services570.59 %
Insurance/Underwriters10.01 %
Interior Designers30.03 %
Landscape Architects30.03 %
Middle Management4294.47 %
Military660.69 %
Nurses4154.32 %
Occupation Therapist/Physical460.48 %
Office Clerical8498.85 %
Opticians/Optometrists200.21 %
Pharmacist870.91 %
Professional Driver50.05 %
Professional/Technical154116.06 %
Psychologists130.14 %
Real Estate280.29 %
Retail Sales570.59 %
Retired177218.46 %
Sales/Marketing8919.28 %
Self Employed4074.24 %
Services/Creative30.03 %
Skilled Tradesman/Machine Laborer6696.97 %
Social Workers140.15 %
Speech Pathologists/Audiologists390.41 %
Surveyors30.03 %
Teacher/Educator2362.46 %
Upper Management/Executive114211.90 %
Veterinarians,130.14 %
Work From Home390.41 %
Total Matching Characteristic9598

Head of Household Age


Age# of Households% of Total
19-24 Years29333.47 %
25-29 Years48885.78 %
30-34 Years980011.59 %
35-39 Years1267914.99 %
40-44 Years1659919.63 %
45-49 Years1289615.25 %
50-54 Years849110.04 %
55-59 Years51716.12 %
60-64 Years37504.43 %
65-69 Years25302.99 %
70-74 Years18702.21 %
75-79 Years14671.73 %
80+ Years14821.75 %
Total Matching Characteristic84556

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family55566.84 %
Multi-Family1958424.11 %
Single Family Household5610169.06 %
Total Matching Characteristic81241

Length of Residence


Length of Residence# of Households% of Total
01 Years1377316.24 %
02 Years945011.14 %
03 Years77759.17 %
04 Years71028.37 %
05 Years40584.78 %
06 Years38334.52 %
07 Years30563.60 %
08 Years22642.67 %
09 Years24242.86 %
10 Years16091.90 %
11 Years17972.12 %
12 Years35174.15 %
13 Years14611.72 %
14 Years28993.42 %
15+ Years1980423.35 %
Total Matching Characteristic84822

Number of Persons in Household


# Persons in Household# of Households% of Total
14034647.57 %
22379828.06 %
31038012.24 %
453666.33 %
526093.08 %
613471.59 %
76280.74 %
83480.41 %
Total Matching Characteristic84822