Licking County, OH

Demographic Report

Total Households Analyzed: 51,104

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	5443	10.66 %
$15,000 - $24,999	5485	10.75 %
$25,000 - $34,999	5513	10.80 %
$35,000 - $49,999	8640	16.93 %
$50,000 - $74,999	11399	22.33 %
$75,000 - $99,999	7396	14.49 %
$100,000 - $124,999	3723	7.29 %
$125,000 - $149,999	1556	3.05 %
$150,000 - $174,999	648	1.27 %
$175,000 - $199,999	302	0.59 %
$200,000 - $249,999	267	0.52 %
$250,000+	673	1.32 %
Total Matching Characteristic	51045

Gender

Gender	# of Households	% of Total
Female	40896	82.61 %
Male	8611	17.39 %
Total Matching Characteristic	49507

Property Value

Property Value	# of Households	% of Total
$0-$100,000	8427	20.23 %
$100,001-$150,000	9977	23.95 %
$150,001-$200,000	9005	21.62 %
$200,001-$250,000	6467	15.53 %
$250,001-$300,000	3493	8.39 %
$300,001-$350,000	1766	4.24 %
$350,001-$400,000	937	2.25 %
$400,001-$450,000	514	1.23 %
$450,001-$500,000	314	0.75 %
$500,001-$550,000	203	0.49 %
$550,001-$600,000	120	0.29 %
$600,001-$650,000	89	0.21 %
$650,001-$700,000	75	0.18 %
$700,001-$750,000	62	0.15 %
$750,000+	204	0.49 %
Total Matching Characteristic	41653

Occupation

Occupation	# of Households	% of Total
Accountants	64	0.68 %
Architects	7	0.07 %
Attorneys	72	0.77 %
Beauty	381	4.05 %
Civil Servant	7	0.07 %
Clergy	14	0.15 %
Computer Professional	54	0.57 %
Counselors	2	0.02 %
Dentists/Dental Hygienists	75	0.80 %
Doctors/Physicians/Surgeons	33	0.35 %
Engineers	22	0.23 %
Executive/Administrator	7	0.07 %
Farming/Agriculture	14	0.15 %
Financial Services	3	0.03 %
Health Services	35	0.37 %
Middle Management	327	3.48 %
Military	58	0.62 %
Nurses	1020	10.85 %
Occupation Therapist/Physical	43	0.46 %
Office Clerical	758	8.06 %
Opticians/Optometrists	1	0.01 %
Pharmacist	33	0.35 %
Professional Driver	2	0.02 %
Professional/Technical	1468	15.62 %
Real Estate	5	0.05 %
Retail Sales	42	0.45 %
Retired	1530	16.28 %
Sales/Marketing	812	8.64 %
Self Employed	272	2.89 %
Skilled Tradesman/Machine Laborer	920	9.79 %
Social Workers	80	0.85 %
Speech Pathologists/Audiologists	20	0.21 %
Teacher/Educator	271	2.88 %
Upper Management/Executive	916	9.75 %
Veterinarians,	9	0.10 %
Work From Home	22	0.23 %
Total Matching Characteristic	9399

Head of Household Age

Age	# of Households	% of Total
19-24 Years	4093	8.05 %
25-29 Years	4255	8.37 %
30-34 Years	6147	12.09 %
35-39 Years	6255	12.30 %
40-44 Years	6770	13.31 %
45-49 Years	5999	11.80 %
50-54 Years	4434	8.72 %
55-59 Years	3614	7.11 %
60-64 Years	2701	5.31 %
65-69 Years	2174	4.28 %
70-74 Years	1729	3.40 %
75-79 Years	1419	2.79 %
80+ Years	1263	2.48 %
Total Matching Characteristic	50853

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	902	1.83 %
Multi-Family	5641	11.47 %
Single Family Household	42647	86.70 %
Total Matching Characteristic	49190

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	4955	9.70 %
02 Years	2670	5.22 %
03 Years	4664	9.13 %
04 Years	2933	5.74 %
05 Years	2673	5.23 %
06 Years	2347	4.59 %
07 Years	2125	4.16 %
08 Years	1178	2.31 %
09 Years	1646	3.22 %
10 Years	1952	3.82 %
11 Years	1880	3.68 %
12 Years	3010	5.89 %
13 Years	1273	2.49 %
14 Years	1790	3.50 %
15+ Years	16008	31.32 %
Total Matching Characteristic	51104

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	15560	30.45 %
2	14015	27.42 %
3	8009	15.67 %
4	5666	11.09 %
5	3662	7.17 %
6	2153	4.21 %
7	1215	2.38 %
8	824	1.61 %
Total Matching Characteristic	51104