Pennington County, SD

Demographic Report

Total Households Analyzed: 30,685

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	4269	13.92 %
$15,000 - $24,999	4301	14.02 %
$25,000 - $34,999	4289	13.98 %
$35,000 - $49,999	5885	19.18 %
$50,000 - $74,999	6053	19.73 %
$75,000 - $99,999	2798	9.12 %
$100,000 - $124,999	1341	4.37 %
$125,000 - $149,999	599	1.95 %
$150,000 - $174,999	247	0.81 %
$175,000 - $199,999	255	0.83 %
$200,000 - $249,999	154	0.50 %
$250,000+	485	1.58 %
Total Matching Characteristic	30676

Gender

Gender	# of Households	% of Total
Female	23199	78.96 %
Male	6181	21.04 %
Total Matching Characteristic	29380

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	23	0.44 %
Architects	2	0.04 %
Attorneys	7	0.13 %
Beauty	29	0.56 %
Chiropractors	1	0.02 %
Civil Servant	11	0.21 %
Clergy	16	0.31 %
Computer Professional	28	0.54 %
Counselors	3	0.06 %
Dentists/Dental Hygienists	8	0.15 %
Doctors/Physicians/Surgeons	24	0.46 %
Electricians	5	0.10 %
Engineers	11	0.21 %
Executive/Administrator	3	0.06 %
Farming/Agriculture	10	0.19 %
Financial Services	10	0.19 %
Health Services	40	0.77 %
Middle Management	160	3.06 %
Military	77	1.47 %
Nurses	173	3.31 %
Occupation Therapist/Physical	9	0.17 %
Office Clerical	469	8.98 %
Opticians/Optometrists	1	0.02 %
Pharmacist	5	0.10 %
Professional Driver	9	0.17 %
Professional/Technical	991	18.97 %
Psychologists	2	0.04 %
Real Estate	6	0.11 %
Retail Sales	38	0.73 %
Retired	961	18.40 %
Sales/Marketing	672	12.87 %
Self Employed	200	3.83 %
Skilled Tradesman/Machine Laborer	460	8.81 %
Social Workers	24	0.46 %
Speech Pathologists/Audiologists	2	0.04 %
Surveyors	2	0.04 %
Teacher/Educator	149	2.85 %
Upper Management/Executive	547	10.47 %
Veterinarians,	8	0.15 %
Work From Home	27	0.52 %
Total Matching Characteristic	5223

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2066	6.77 %
25-29 Years	2322	7.61 %
30-34 Years	3785	12.40 %
35-39 Years	3774	12.36 %
40-44 Years	4438	14.54 %
45-49 Years	3850	12.61 %
50-54 Years	2848	9.33 %
55-59 Years	2088	6.84 %
60-64 Years	1454	4.76 %
65-69 Years	1192	3.90 %
70-74 Years	1018	3.33 %
75-79 Years	867	2.84 %
80+ Years	829	2.72 %
Total Matching Characteristic	30531

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1184	4.04 %
Multi-Family	6936	23.69 %
Single Family Household	21163	72.27 %
Total Matching Characteristic	29283

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	3158	10.29 %
02 Years	2607	8.50 %
03 Years	2378	7.75 %
04 Years	2274	7.41 %
05 Years	1552	5.06 %
06 Years	1490	4.86 %
07 Years	1450	4.73 %
08 Years	928	3.02 %
09 Years	875	2.85 %
10 Years	724	2.36 %
11 Years	669	2.18 %
12 Years	1705	5.56 %
13 Years	610	1.99 %
14 Years	731	2.38 %
15+ Years	9534	31.07 %
Total Matching Characteristic	30685

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	11626	37.89 %
2	8902	29.01 %
3	4603	15.00 %
4	2764	9.01 %
5	1474	4.80 %
6	748	2.44 %
7	379	1.24 %
8	189	0.62 %
Total Matching Characteristic	30685