Rutherford County, TN

Demographic Report

Total Households Analyzed: 63,951

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	6212	9.72 %
$15,000 - $24,999	5753	9.00 %
$25,000 - $34,999	7085	11.09 %
$35,000 - $49,999	11154	17.45 %
$50,000 - $74,999	16273	25.47 %
$75,000 - $99,999	9244	14.47 %
$100,000 - $124,999	4390	6.87 %
$125,000 - $149,999	1736	2.72 %
$150,000 - $174,999	695	1.09 %
$175,000 - $199,999	448	0.70 %
$200,000 - $249,999	230	0.36 %
$250,000+	683	1.07 %
Total Matching Characteristic	63903

Gender

Gender	# of Households	% of Total
Female	45453	75.06 %
Male	15100	24.94 %
Total Matching Characteristic	60553

Property Value

Property Value	# of Households	% of Total
$0-$100,000	9803	19.59 %
$100,001-$150,000	21366	42.69 %
$150,001-$200,000	10949	21.87 %
$200,001-$250,000	4166	8.32 %
$250,001-$300,000	1863	3.72 %
$300,001-$350,000	847	1.69 %
$350,001-$400,000	411	0.82 %
$400,001-$450,000	261	0.52 %
$450,001-$500,000	133	0.27 %
$500,001-$550,000	78	0.16 %
$550,001-$600,000	42	0.08 %
$600,001-$650,000	27	0.05 %
$650,001-$700,000	24	0.05 %
$700,001-$750,000	22	0.04 %
$750,000+	61	0.12 %
Total Matching Characteristic	50053

Occupation

Occupation	# of Households	% of Total
Accountants	10	0.13 %
Attorneys	12	0.16 %
Beauty	51	0.67 %
Chiropractors	1	0.01 %
Civil Servant	8	0.11 %
Clergy	26	0.34 %
Computer Professional	45	0.59 %
Counselors	1	0.01 %
Dentists/Dental Hygienists	21	0.28 %
Doctors/Physicians/Surgeons	26	0.34 %
Engineers	6	0.08 %
Executive/Administrator	5	0.07 %
Farming/Agriculture	4	0.05 %
Financial Services	6	0.08 %
Health Services	25	0.33 %
Insurance/Underwriters	1	0.01 %
Landscape Architects	1	0.01 %
Middle Management	358	4.72 %
Military	83	1.10 %
Nurses	464	6.12 %
Occupation Therapist/Physical	27	0.36 %
Office Clerical	736	9.71 %
Opticians/Optometrists	7	0.09 %
Pharmacist	32	0.42 %
Professional/Technical	1661	21.92 %
Real Estate	26	0.34 %
Retail Sales	53	0.70 %
Retired	793	10.46 %
Sales/Marketing	754	9.95 %
Self Employed	330	4.35 %
Services/Creative	2	0.03 %
Skilled Tradesman/Machine Laborer	708	9.34 %
Social Workers	16	0.21 %
Speech Pathologists/Audiologists	8	0.11 %
Surveyors	1	0.01 %
Teacher/Educator	269	3.55 %
Upper Management/Executive	959	12.65 %
Veterinarians,	7	0.09 %
Work From Home	36	0.47 %
Total Matching Characteristic	7579

Head of Household Age

Age	# of Households	% of Total
19-24 Years	3818	5.98 %
25-29 Years	5751	9.01 %
30-34 Years	10008	15.68 %
35-39 Years	9640	15.11 %
40-44 Years	11859	18.58 %
45-49 Years	8025	12.57 %
50-54 Years	5240	8.21 %
55-59 Years	3285	5.15 %
60-64 Years	2241	3.51 %
65-69 Years	1473	2.31 %
70-74 Years	1053	1.65 %
75-79 Years	783	1.23 %
80+ Years	642	1.01 %
Total Matching Characteristic	63818

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1368	2.18 %
Multi-Family	7884	12.55 %
Single Family Household	53580	85.28 %
Total Matching Characteristic	62832

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	9208	14.40 %
02 Years	7293	11.40 %
03 Years	5322	8.32 %
04 Years	4303	6.73 %
05 Years	3720	5.82 %
06 Years	3060	4.78 %
07 Years	2878	4.50 %
08 Years	1900	2.97 %
09 Years	1991	3.11 %
10 Years	1299	2.03 %
11 Years	1362	2.13 %
12 Years	2441	3.82 %
13 Years	1248	1.95 %
14 Years	1349	2.11 %
15+ Years	16577	25.92 %
Total Matching Characteristic	63951

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	26726	41.79 %
2	16667	26.06 %
3	9027	14.12 %
4	5456	8.53 %
5	3074	4.81 %
6	1687	2.64 %
7	861	1.35 %
8	453	0.71 %
Total Matching Characteristic	63951