Franklin County, VA

Demographic Report

Total Households Analyzed: 17,979

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2794	15.63 %
$15,000 - $24,999	2566	14.35 %
$25,000 - $34,999	2035	11.38 %
$35,000 - $49,999	3276	18.32 %
$50,000 - $74,999	3574	19.99 %
$75,000 - $99,999	1687	9.43 %
$100,000 - $124,999	805	4.50 %
$125,000 - $149,999	371	2.07 %
$150,000 - $174,999	291	1.63 %
$175,000 - $199,999	135	0.75 %
$200,000 - $249,999	56	0.31 %
$250,000+	291	1.63 %
Total Matching Characteristic	17881

Gender

Gender	# of Households	% of Total
Female	12370	72.47 %
Male	4698	27.53 %
Total Matching Characteristic	17068

Property Value

Property Value	# of Households	% of Total
$100,001-$150,000	1	12.50 %
$200,001-$250,000	7	87.50 %
Total Matching Characteristic	8

Occupation

Occupation	# of Households	% of Total
Accountants	4	0.13 %
Attorneys	5	0.16 %
Beauty	65	2.05 %
Civil Servant	7	0.22 %
Clergy	12	0.38 %
Computer Professional	13	0.41 %
Counselors	5	0.16 %
Dentists/Dental Hygienists	1	0.03 %
Doctors/Physicians/Surgeons	11	0.35 %
Electricians	5	0.16 %
Engineers	8	0.25 %
Executive/Administrator	3	0.09 %
Farming/Agriculture	12	0.38 %
Financial Services	1	0.03 %
Health Services	14	0.44 %
Middle Management	85	2.68 %
Military	28	0.88 %
Nurses	238	7.52 %
Occupation Therapist/Physical	15	0.47 %
Office Clerical	220	6.95 %
Opticians/Optometrists	2	0.06 %
Pharmacist	10	0.32 %
Professional/Technical	486	15.35 %
Psychologists	1	0.03 %
Real Estate	166	5.24 %
Retail Sales	14	0.44 %
Retired	606	19.14 %
Sales/Marketing	241	7.61 %
Self Employed	121	3.82 %
Skilled Tradesman/Machine Laborer	395	12.48 %
Social Workers	1	0.03 %
Speech Pathologists/Audiologists	1	0.03 %
Surveyors	1	0.03 %
Teacher/Educator	72	2.27 %
Upper Management/Executive	278	8.78 %
Veterinarians,	4	0.13 %
Work From Home	15	0.47 %
Total Matching Characteristic	3166

Head of Household Age

Age	# of Households	% of Total
19-24 Years	953	5.32 %
25-29 Years	887	4.96 %
30-34 Years	1728	9.65 %
35-39 Years	1908	10.66 %
40-44 Years	2717	15.18 %
45-49 Years	2430	13.58 %
50-54 Years	1987	11.10 %
55-59 Years	1529	8.54 %
60-64 Years	1292	7.22 %
65-69 Years	940	5.25 %
70-74 Years	693	3.87 %
75-79 Years	502	2.80 %
80+ Years	333	1.86 %
Total Matching Characteristic	17899

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	353	2.04 %
Multi-Family	877	5.07 %
Single Family Household	16059	92.89 %
Total Matching Characteristic	17289

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1493	8.30 %
02 Years	930	5.17 %
03 Years	898	4.99 %
04 Years	1212	6.74 %
05 Years	912	5.07 %
06 Years	882	4.91 %
07 Years	1163	6.47 %
08 Years	1469	8.17 %
09 Years	982	5.46 %
10 Years	823	4.58 %
11 Years	606	3.37 %
12 Years	1224	6.81 %
13 Years	251	1.40 %
14 Years	463	2.58 %
15+ Years	4671	25.98 %
Total Matching Characteristic	17979

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7428	41.31 %
2	5465	30.40 %
3	2604	14.48 %
4	1326	7.38 %
5	624	3.47 %
6	315	1.75 %
7	139	0.77 %
8	78	0.43 %
Total Matching Characteristic	17979