Highland County, VA

Demographic Report

Total Households Analyzed: 553

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	127	23.01 %
$15,000 - $24,999	84	15.22 %
$25,000 - $34,999	57	10.33 %
$35,000 - $49,999	130	23.55 %
$50,000 - $74,999	90	16.30 %
$75,000 - $99,999	37	6.70 %
$100,000 - $124,999	11	1.99 %
$150,000 - $174,999	9	1.63 %
$175,000 - $199,999	7	1.27 %
Total Matching Characteristic	552

Gender

Gender	# of Households	% of Total
Female	393	72.11 %
Male	152	27.89 %
Total Matching Characteristic	545

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	1	0.88 %
Beauty	5	4.42 %
Computer Professional	1	0.88 %
Doctors/Physicians/Surgeons	1	0.88 %
Engineers	1	0.88 %
Health Services	1	0.88 %
Middle Management	3	2.65 %
Military	1	0.88 %
Nurses	2	1.77 %
Occupation Therapist/Physical	1	0.88 %
Office Clerical	5	4.42 %
Professional/Technical	17	15.04 %
Real Estate	2	1.77 %
Retired	34	30.09 %
Sales/Marketing	7	6.19 %
Self Employed	6	5.31 %
Skilled Tradesman/Machine Laborer	17	15.04 %
Social Workers	1	0.88 %
Teacher/Educator	1	0.88 %
Upper Management/Executive	6	5.31 %
Total Matching Characteristic	113

Head of Household Age

Age	# of Households	% of Total
19-24 Years	42	7.64 %
25-29 Years	17	3.09 %
30-34 Years	53	9.64 %
35-39 Years	41	7.45 %
40-44 Years	56	10.18 %
45-49 Years	69	12.55 %
50-54 Years	55	10.00 %
55-59 Years	54	9.82 %
60-64 Years	37	6.73 %
65-69 Years	43	7.82 %
70-74 Years	30	5.45 %
75-79 Years	21	3.82 %
80+ Years	32	5.82 %
Total Matching Characteristic	550

Dwelling Type

Dwelling Type	# of Households	% of Total
Single Family Household	337	100.00 %
Total Matching Characteristic	337

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	26	4.70 %
02 Years	20	3.62 %
03 Years	19	3.44 %
04 Years	21	3.80 %
05 Years	19	3.44 %
06 Years	28	5.06 %
07 Years	107	19.35 %
08 Years	72	13.02 %
09 Years	14	2.53 %
10 Years	24	4.34 %
11 Years	6	1.08 %
12 Years	24	4.34 %
13 Years	6	1.08 %
14 Years	25	4.52 %
15+ Years	142	25.68 %
Total Matching Characteristic	553

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	217	39.24 %
2	183	33.09 %
3	91	16.46 %
4	35	6.33 %
5	14	2.53 %
6	9	1.63 %
7	2	0.36 %
8	2	0.36 %
Total Matching Characteristic	553