New Kent County, VA

Demographic Report

Total Households Analyzed: 5,097

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	441	8.66 %
$15,000 - $24,999	383	7.52 %
$25,000 - $34,999	454	8.92 %
$35,000 - $49,999	777	15.26 %
$50,000 - $74,999	1105	21.70 %
$75,000 - $99,999	968	19.01 %
$100,000 - $124,999	464	9.11 %
$125,000 - $149,999	210	4.12 %
$150,000 - $174,999	148	2.91 %
$175,000 - $199,999	47	0.92 %
$200,000 - $249,999	29	0.57 %
$250,000+	65	1.28 %
Total Matching Characteristic	5091

Gender

Gender	# of Households	% of Total
Female	3622	75.76 %
Male	1159	24.24 %
Total Matching Characteristic	4781

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.21 %
Attorneys	1	0.11 %
Beauty	28	2.97 %
Clergy	5	0.53 %
Computer Professional	3	0.32 %
Counselors	3	0.32 %
Doctors/Physicians/Surgeons	4	0.42 %
Electricians	1	0.11 %
Engineers	1	0.11 %
Executive/Administrator	2	0.21 %
Farming/Agriculture	1	0.11 %
Financial Services	2	0.21 %
Health Services	15	1.59 %
Middle Management	38	4.03 %
Military	7	0.74 %
Nurses	90	9.53 %
Occupation Therapist/Physical	6	0.64 %
Office Clerical	78	8.26 %
Pharmacist	12	1.27 %
Professional Driver	1	0.11 %
Professional/Technical	163	17.27 %
Real Estate	77	8.16 %
Retail Sales	4	0.42 %
Retired	104	11.02 %
Sales/Marketing	60	6.36 %
Self Employed	24	2.54 %
Skilled Tradesman/Machine Laborer	63	6.67 %
Speech Pathologists/Audiologists	2	0.21 %
Teacher/Educator	33	3.50 %
Upper Management/Executive	111	11.76 %
Veterinarians,	2	0.21 %
Work From Home	1	0.11 %
Total Matching Characteristic	944

Head of Household Age

Age	# of Households	% of Total
19-24 Years	293	5.77 %
25-29 Years	240	4.72 %
30-34 Years	519	10.21 %
35-39 Years	614	12.08 %
40-44 Years	919	18.08 %
45-49 Years	704	13.85 %
50-54 Years	562	11.06 %
55-59 Years	431	8.48 %
60-64 Years	302	5.94 %
65-69 Years	197	3.88 %
70-74 Years	131	2.58 %
75-79 Years	105	2.07 %
80+ Years	65	1.28 %
Total Matching Characteristic	5082

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	66	1.37 %
Multi-Family	58	1.21 %
Single Family Household	4688	97.42 %
Total Matching Characteristic	4812

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	503	9.87 %
02 Years	368	7.22 %
03 Years	365	7.16 %
04 Years	281	5.51 %
05 Years	236	4.63 %
06 Years	232	4.55 %
07 Years	279	5.47 %
08 Years	224	4.39 %
09 Years	165	3.24 %
10 Years	155	3.04 %
11 Years	175	3.43 %
12 Years	358	7.02 %
13 Years	124	2.43 %
14 Years	168	3.30 %
15+ Years	1464	28.72 %
Total Matching Characteristic	5097

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1793	35.18 %
2	1509	29.61 %
3	853	16.74 %
4	497	9.75 %
5	250	4.90 %
6	110	2.16 %
7	60	1.18 %
8	25	0.49 %
Total Matching Characteristic	5097