Northumberland County, VA

Demographic Report

Total Households Analyzed: 4,486

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	974	22.12 %
$15,000 - $24,999	465	10.56 %
$25,000 - $34,999	448	10.17 %
$35,000 - $49,999	581	13.19 %
$50,000 - $74,999	857	19.46 %
$75,000 - $99,999	377	8.56 %
$100,000 - $124,999	251	5.70 %
$125,000 - $149,999	173	3.93 %
$150,000 - $174,999	88	2.00 %
$175,000 - $199,999	32	0.73 %
$200,000 - $249,999	58	1.32 %
$250,000+	100	2.27 %
Total Matching Characteristic	4404

Gender

Gender	# of Households	% of Total
Female	2992	71.36 %
Male	1201	28.64 %
Total Matching Characteristic	4193

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	1	0.15 %
Architects	1	0.15 %
Attorneys	5	0.73 %
Beauty	15	2.18 %
Chiropractors	1	0.15 %
Civil Servant	2	0.29 %
Clergy	5	0.73 %
Computer Professional	1	0.15 %
Counselors	3	0.44 %
Dentists/Dental Hygienists	1	0.15 %
Doctors/Physicians/Surgeons	3	0.44 %
Engineers	3	0.44 %
Executive/Administrator	1	0.15 %
Financial Services	1	0.15 %
Health Services	2	0.29 %
Middle Management	20	2.91 %
Military	6	0.87 %
Nurses	47	6.84 %
Occupation Therapist/Physical	4	0.58 %
Office Clerical	34	4.95 %
Pharmacist	2	0.29 %
Professional/Technical	84	12.23 %
Real Estate	32	4.66 %
Retail Sales	8	1.16 %
Retired	205	29.84 %
Sales/Marketing	30	4.37 %
Self Employed	33	4.80 %
Services/Creative	1	0.15 %
Skilled Tradesman/Machine Laborer	43	6.26 %
Teacher/Educator	20	2.91 %
Upper Management/Executive	68	9.90 %
Veterinarians,	1	0.15 %
Work From Home	4	0.58 %
Total Matching Characteristic	687

Head of Household Age

Age	# of Households	% of Total
19-24 Years	192	4.31 %
25-29 Years	143	3.21 %
30-34 Years	288	6.47 %
35-39 Years	357	8.02 %
40-44 Years	530	11.91 %
45-49 Years	590	13.26 %
50-54 Years	497	11.17 %
55-59 Years	457	10.27 %
60-64 Years	416	9.35 %
65-69 Years	354	7.95 %
70-74 Years	283	6.36 %
75-79 Years	189	4.25 %
80+ Years	155	3.48 %
Total Matching Characteristic	4451

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	51	1.44 %
Multi-Family	36	1.01 %
Single Family Household	3463	97.55 %
Total Matching Characteristic	3550

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	368	8.20 %
02 Years	305	6.80 %
03 Years	232	5.17 %
04 Years	277	6.17 %
05 Years	252	5.62 %
06 Years	327	7.29 %
07 Years	291	6.49 %
08 Years	419	9.34 %
09 Years	164	3.66 %
10 Years	197	4.39 %
11 Years	100	2.23 %
12 Years	295	6.58 %
13 Years	53	1.18 %
14 Years	172	3.83 %
15+ Years	1034	23.05 %
Total Matching Characteristic	4486

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1959	43.67 %
2	1382	30.81 %
3	606	13.51 %
4	285	6.35 %
5	126	2.81 %
6	75	1.67 %
7	32	0.71 %
8	21	0.47 %
Total Matching Characteristic	4486