Demographic Report


APPLETON, WI

Total Households Analyzed: 36,074

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,99924376.76 %
$15,000 - $24,99931378.70 %
$25,000 - $34,999368610.22 %
$35,000 - $49,999611516.95 %
$50,000 - $74,999892524.74 %
$75,000 - $99,999581316.12 %
$100,000 - $124,99928507.90 %
$125,000 - $149,99911763.26 %
$150,000 - $174,9997912.19 %
$175,000 - $199,9992450.68 %
$200,000 - $249,9993110.86 %
$250,000+5821.61 %
Total Matching Characteristic36068

Gender


Gender# of Households% of Total
Female2703378.03 %
Male761221.97 %
Total Matching Characteristic34645

Property Value


Property Value# of Households% of Total
Total Matching Characteristic0

Occupation


Occupation# of Households% of Total
Accountants510.64 %
Architects20.03 %
Attorneys80.10 %
Beauty2493.12 %
Chiropractors10.01 %
Civil Servant70.09 %
Clergy160.20 %
Computer Professional410.51 %
Counselors120.15 %
Dentists/Dental Hygienists500.63 %
Doctors/Physicians/Surgeons2302.88 %
Electricians10.01 %
Engineers260.33 %
Executive/Administrator70.09 %
Farming/Agriculture90.11 %
Financial Services200.25 %
Health Services320.40 %
Interior Designers50.06 %
Landscape Architects10.01 %
Middle Management2903.64 %
Military260.33 %
Nurses6307.90 %
Occupation Therapist/Physical1632.04 %
Office Clerical7048.83 %
Opticians/Optometrists20.03 %
Pharmacist240.30 %
Professional/Technical111013.92 %
Psychologists80.10 %
Real Estate1111.39 %
Retail Sales590.74 %
Retired111413.97 %
Sales/Marketing83810.51 %
Self Employed1832.29 %
Skilled Tradesman/Machine Laborer85110.67 %
Social Workers590.74 %
Speech Pathologists/Audiologists230.29 %
Teacher/Educator2332.92 %
Upper Management/Executive7419.29 %
Veterinarians,110.14 %
Work From Home270.34 %
Total Matching Characteristic7975

Head of Household Age


Age# of Households% of Total
19-24 Years35269.82 %
25-29 Years28718.00 %
30-34 Years416511.60 %
35-39 Years464112.93 %
40-44 Years544315.16 %
45-49 Years431712.03 %
50-54 Years28557.95 %
55-59 Years22006.13 %
60-64 Years16144.50 %
65-69 Years12813.57 %
70-74 Years10362.89 %
75-79 Years9932.77 %
80+ Years9522.65 %
Total Matching Characteristic35894

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family8032.24 %
Multi-Family630517.57 %
Single Family Household2878380.20 %
Total Matching Characteristic35891

Length of Residence


Length of Residence# of Households% of Total
01 Years34929.68 %
02 Years29178.09 %
03 Years26237.27 %
04 Years21716.02 %
05 Years17774.93 %
06 Years15454.28 %
07 Years11923.30 %
08 Years7992.21 %
09 Years8082.24 %
10 Years9612.66 %
11 Years7832.17 %
12 Years20755.75 %
13 Years6221.72 %
14 Years13443.73 %
15+ Years1296535.94 %
Total Matching Characteristic36074

Number of Persons in Household


# Persons in Household# of Households% of Total
11275535.36 %
2869024.09 %
3556815.43 %
4429011.89 %
524706.85 %
613453.73 %
76571.82 %
82990.83 %
Total Matching Characteristic36074