ARENA, WI

Demographic Report

Total Households Analyzed: 564

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	56	9.95 %
$15,000 - $24,999	51	9.06 %
$25,000 - $34,999	53	9.41 %
$35,000 - $49,999	95	16.87 %
$50,000 - $74,999	183	32.50 %
$75,000 - $99,999	78	13.85 %
$100,000 - $124,999	33	5.86 %
$125,000 - $149,999	7	1.24 %
$150,000 - $174,999	5	0.89 %
$200,000 - $249,999	2	0.36 %
Total Matching Characteristic	563

Gender

Gender	# of Households	% of Total
Female	400	73.94 %
Male	141	26.06 %
Total Matching Characteristic	541

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Architects	1	0.96 %
Beauty	3	2.88 %
Counselors	1	0.96 %
Doctors/Physicians/Surgeons	4	3.85 %
Executive/Administrator	1	0.96 %
Middle Management	5	4.81 %
Military	1	0.96 %
Nurses	7	6.73 %
Occupation Therapist/Physical	3	2.88 %
Office Clerical	12	11.54 %
Professional/Technical	16	15.38 %
Real Estate	3	2.88 %
Retired	7	6.73 %
Sales/Marketing	12	11.54 %
Self Employed	6	5.77 %
Skilled Tradesman/Machine Laborer	9	8.65 %
Surveyors	1	0.96 %
Teacher/Educator	3	2.88 %
Upper Management/Executive	8	7.69 %
Veterinarians,	1	0.96 %
Total Matching Characteristic	104

Head of Household Age

Age	# of Households	% of Total
19-24 Years	42	7.45 %
25-29 Years	51	9.04 %
30-34 Years	73	12.94 %
35-39 Years	69	12.23 %
40-44 Years	84	14.89 %
45-49 Years	62	10.99 %
50-54 Years	61	10.82 %
55-59 Years	38	6.74 %
60-64 Years	26	4.61 %
65-69 Years	17	3.01 %
70-74 Years	15	2.66 %
75-79 Years	14	2.48 %
80+ Years	12	2.13 %
Total Matching Characteristic	564

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	21	3.84 %
Multi-Family	56	10.24 %
Single Family Household	470	85.92 %
Total Matching Characteristic	547

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	55	9.75 %
02 Years	41	7.27 %
03 Years	38	6.74 %
04 Years	30	5.32 %
05 Years	31	5.50 %
06 Years	22	3.90 %
07 Years	25	4.43 %
08 Years	19	3.37 %
09 Years	15	2.66 %
10 Years	34	6.03 %
11 Years	12	2.13 %
12 Years	46	8.16 %
13 Years	11	1.95 %
14 Years	19	3.37 %
15+ Years	166	29.43 %
Total Matching Characteristic	564

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	205	36.35 %
2	175	31.03 %
3	86	15.25 %
4	40	7.09 %
5	34	6.03 %
6	14	2.48 %
7	8	1.42 %
8	2	0.35 %
Total Matching Characteristic	564