Chippewa County, WI

Demographic Report

Total Households Analyzed: 19,550

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2422	12.40 %
$15,000 - $24,999	2479	12.69 %
$25,000 - $34,999	2553	13.07 %
$35,000 - $49,999	3843	19.67 %
$50,000 - $74,999	4531	23.19 %
$75,000 - $99,999	2109	10.79 %
$100,000 - $124,999	833	4.26 %
$125,000 - $149,999	343	1.76 %
$150,000 - $174,999	189	0.97 %
$175,000 - $199,999	88	0.45 %
$200,000 - $249,999	59	0.30 %
$250,000+	89	0.46 %
Total Matching Characteristic	19538

Gender

Gender	# of Households	% of Total
Female	15022	79.64 %
Male	3840	20.36 %
Total Matching Characteristic	18862

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.04 %
Architects	2	0.04 %
Attorneys	1	0.02 %
Beauty	122	2.66 %
Chiropractors	1	0.02 %
Civil Servant	9	0.20 %
Clergy	9	0.20 %
Computer Professional	22	0.48 %
Counselors	4	0.09 %
Dentists/Dental Hygienists	12	0.26 %
Doctors/Physicians/Surgeons	95	2.07 %
Executive/Administrator	1	0.02 %
Farming/Agriculture	20	0.44 %
Financial Services	10	0.22 %
Health Services	18	0.39 %
Insurance/Underwriters	1	0.02 %
Middle Management	95	2.07 %
Military	13	0.28 %
Nurses	382	8.33 %
Occupation Therapist/Physical	61	1.33 %
Office Clerical	363	7.92 %
Opticians/Optometrists	1	0.02 %
Pharmacist	7	0.15 %
Professional Driver	1	0.02 %
Professional/Technical	727	15.86 %
Psychologists	2	0.04 %
Real Estate	43	0.94 %
Retail Sales	23	0.50 %
Retired	910	19.85 %
Sales/Marketing	320	6.98 %
Self Employed	146	3.18 %
Skilled Tradesman/Machine Laborer	649	14.15 %
Social Workers	30	0.65 %
Speech Pathologists/Audiologists	7	0.15 %
Surveyors	1	0.02 %
Teacher/Educator	93	2.03 %
Upper Management/Executive	366	7.98 %
Veterinarians,	4	0.09 %
Work From Home	12	0.26 %
Total Matching Characteristic	4585

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1632	8.40 %
25-29 Years	1556	8.01 %
30-34 Years	2209	11.37 %
35-39 Years	2183	11.24 %
40-44 Years	2547	13.11 %
45-49 Years	2325	11.97 %
50-54 Years	1688	8.69 %
55-59 Years	1292	6.65 %
60-64 Years	1039	5.35 %
65-69 Years	877	4.51 %
70-74 Years	757	3.90 %
75-79 Years	680	3.50 %
80+ Years	642	3.30 %
Total Matching Characteristic	19427

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	469	2.44 %
Multi-Family	1978	10.29 %
Single Family Household	16782	87.27 %
Total Matching Characteristic	19229

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1357	6.94 %
02 Years	921	4.71 %
03 Years	1776	9.08 %
04 Years	1004	5.14 %
05 Years	938	4.80 %
06 Years	758	3.88 %
07 Years	693	3.54 %
08 Years	587	3.00 %
09 Years	991	5.07 %
10 Years	1259	6.44 %
11 Years	479	2.45 %
12 Years	1415	7.24 %
13 Years	351	1.80 %
14 Years	783	4.01 %
15+ Years	6238	31.91 %
Total Matching Characteristic	19550

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	6000	30.69 %
2	5577	28.53 %
3	3293	16.84 %
4	2233	11.42 %
5	1219	6.24 %
6	688	3.52 %
7	353	1.81 %
8	187	0.96 %
Total Matching Characteristic	19550