Columbia County, WI

Demographic Report

Total Households Analyzed: 17,427

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1772	10.17 %
$15,000 - $24,999	1774	10.18 %
$25,000 - $34,999	1928	11.07 %
$35,000 - $49,999	3133	17.98 %
$50,000 - $74,999	4445	25.52 %
$75,000 - $99,999	2408	13.82 %
$100,000 - $124,999	1049	6.02 %
$125,000 - $149,999	406	2.33 %
$150,000 - $174,999	242	1.39 %
$175,000 - $199,999	101	0.58 %
$200,000 - $249,999	62	0.36 %
$250,000+	101	0.58 %
Total Matching Characteristic	17421

Gender

Gender	# of Households	% of Total
Female	12712	77.17 %
Male	3761	22.83 %
Total Matching Characteristic	16473

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	17	0.44 %
Beauty	111	2.87 %
Chiropractors	2	0.05 %
Civil Servant	4	0.10 %
Clergy	9	0.23 %
Computer Professional	17	0.44 %
Counselors	4	0.10 %
Dentists/Dental Hygienists	16	0.41 %
Doctors/Physicians/Surgeons	102	2.63 %
Electricians	2	0.05 %
Engineers	5	0.13 %
Executive/Administrator	2	0.05 %
Farming/Agriculture	17	0.44 %
Financial Services	5	0.13 %
Health Services	8	0.21 %
Insurance/Underwriters	1	0.03 %
Landscape Architects	1	0.03 %
Middle Management	119	3.07 %
Military	22	0.57 %
Nurses	269	6.95 %
Occupation Therapist/Physical	69	1.78 %
Office Clerical	402	10.38 %
Opticians/Optometrists	2	0.05 %
Pharmacist	6	0.15 %
Professional Driver	2	0.05 %
Professional/Technical	581	15.00 %
Psychologists	4	0.10 %
Real Estate	76	1.96 %
Retail Sales	13	0.34 %
Retired	652	16.83 %
Sales/Marketing	283	7.31 %
Self Employed	114	2.94 %
Skilled Tradesman/Machine Laborer	465	12.01 %
Social Workers	29	0.75 %
Speech Pathologists/Audiologists	2	0.05 %
Surveyors	1	0.03 %
Teacher/Educator	88	2.27 %
Upper Management/Executive	327	8.44 %
Veterinarians,	10	0.26 %
Work From Home	14	0.36 %
Total Matching Characteristic	3873

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1239	7.15 %
25-29 Years	1188	6.85 %
30-34 Years	1833	10.57 %
35-39 Years	2056	11.86 %
40-44 Years	2387	13.77 %
45-49 Years	2206	12.72 %
50-54 Years	1616	9.32 %
55-59 Years	1281	7.39 %
60-64 Years	1035	5.97 %
65-69 Years	730	4.21 %
70-74 Years	646	3.73 %
75-79 Years	570	3.29 %
80+ Years	550	3.17 %
Total Matching Characteristic	17337

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	415	2.45 %
Multi-Family	2617	15.46 %
Single Family Household	13899	82.09 %
Total Matching Characteristic	16931

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1434	8.23 %
02 Years	1186	6.81 %
03 Years	958	5.50 %
04 Years	915	5.25 %
05 Years	947	5.43 %
06 Years	730	4.19 %
07 Years	632	3.63 %
08 Years	549	3.15 %
09 Years	505	2.90 %
10 Years	846	4.85 %
11 Years	497	2.85 %
12 Years	1100	6.31 %
13 Years	268	1.54 %
14 Years	667	3.83 %
15+ Years	6193	35.54 %
Total Matching Characteristic	17427

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	6168	35.39 %
2	5014	28.77 %
3	2709	15.54 %
4	1791	10.28 %
5	966	5.54 %
6	456	2.62 %
7	213	1.22 %
8	110	0.63 %
Total Matching Characteristic	17427