Demographic Report


Dane County, WI

Total Households Analyzed: 150,422

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,999126918.44 %
$15,000 - $24,999132008.78 %
$25,000 - $34,999147229.79 %
$35,000 - $49,9992439616.22 %
$50,000 - $74,9993447022.92 %
$75,000 - $99,9992360715.69 %
$100,000 - $124,999125278.33 %
$125,000 - $149,99960364.01 %
$150,000 - $174,99927301.81 %
$175,000 - $199,99910900.72 %
$200,000 - $249,99915401.02 %
$250,000+34072.27 %
Total Matching Characteristic150416

Gender


Gender# of Households% of Total
Female10627374.27 %
Male3681425.73 %
Total Matching Characteristic143087

Property Value


Property Value# of Households% of Total
Total Matching Characteristic0

Occupation


Occupation# of Households% of Total
Accountants2770.96 %
Architects380.13 %
Attorneys440.15 %
Beauty8412.91 %
Chiropractors160.06 %
Civil Servant1240.43 %
Clergy730.25 %
Computer Professional1790.62 %
Counselors790.27 %
Dentists/Dental Hygienists1540.53 %
Doctors/Physicians/Surgeons10823.74 %
Engineers1540.53 %
Executive/Administrator470.16 %
Farming/Agriculture370.13 %
Financial Services1050.36 %
Health Services2090.72 %
Insurance/Underwriters20.01 %
Interior Designers230.08 %
Landscape Architects170.06 %
Middle Management10413.60 %
Military1700.59 %
Nurses28459.84 %
Occupation Therapist/Physical7372.55 %
Office Clerical26519.17 %
Opticians/Optometrists60.02 %
Pharmacist1420.49 %
Professional Driver140.05 %
Professional/Technical486416.83 %
Psychologists930.32 %
Real Estate5902.04 %
Retail Sales930.32 %
Retired313610.85 %
Sales/Marketing22997.96 %
Self Employed6282.17 %
Services/Creative30.01 %
Skilled Tradesman/Machine Laborer16995.88 %
Social Workers4041.40 %
Speech Pathologists/Audiologists850.29 %
Surveyors50.02 %
Teacher/Educator8312.88 %
Upper Management/Executive28799.96 %
Veterinarians,1090.38 %
Work From Home730.25 %
Total Matching Characteristic28898

Head of Household Age


Age# of Households% of Total
19-24 Years120688.06 %
25-29 Years130238.69 %
30-34 Years1970413.15 %
35-39 Years2091513.96 %
40-44 Years2225314.85 %
45-49 Years1775511.85 %
50-54 Years126538.45 %
55-59 Years99996.67 %
60-64 Years67814.53 %
65-69 Years45493.04 %
70-74 Years35982.40 %
75-79 Years31952.13 %
80+ Years33212.22 %
Total Matching Characteristic149814

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family39492.65 %
Multi-Family4289728.78 %
Single Family Household10218268.57 %
Total Matching Characteristic149028

Length of Residence


Length of Residence# of Households% of Total
01 Years1628110.82 %
02 Years132828.83 %
03 Years115267.66 %
04 Years97026.45 %
05 Years84995.65 %
06 Years70104.66 %
07 Years48723.24 %
08 Years35912.39 %
09 Years29161.94 %
10 Years45753.04 %
11 Years29941.99 %
12 Years79125.26 %
13 Years20471.36 %
14 Years53453.55 %
15+ Years4987033.15 %
Total Matching Characteristic150422

Number of Persons in Household


# Persons in Household# of Households% of Total
16592543.83 %
23458322.99 %
32067813.75 %
4144839.63 %
580605.36 %
639482.62 %
718721.24 %
88730.58 %
Total Matching Characteristic150422