Iowa County, WI

Demographic Report

Total Households Analyzed: 7,340

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	786	10.72 %
$15,000 - $24,999	852	11.62 %
$25,000 - $34,999	866	11.81 %
$35,000 - $49,999	1295	17.66 %
$50,000 - $74,999	1829	24.95 %
$75,000 - $99,999	927	12.64 %
$100,000 - $124,999	430	5.86 %
$125,000 - $149,999	150	2.05 %
$150,000 - $174,999	92	1.25 %
$175,000 - $199,999	17	0.23 %
$200,000 - $249,999	35	0.48 %
$250,000+	53	0.72 %
Total Matching Characteristic	7332

Gender

Gender	# of Households	% of Total
Female	5617	79.52 %
Male	1447	20.48 %
Total Matching Characteristic	7064

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	5	0.33 %
Architects	2	0.13 %
Attorneys	4	0.26 %
Beauty	57	3.76 %
Civil Servant	1	0.07 %
Clergy	1	0.07 %
Computer Professional	3	0.20 %
Counselors	3	0.20 %
Dentists/Dental Hygienists	7	0.46 %
Doctors/Physicians/Surgeons	48	3.17 %
Executive/Administrator	1	0.07 %
Farming/Agriculture	7	0.46 %
Financial Services	4	0.26 %
Health Services	4	0.26 %
Insurance/Underwriters	1	0.07 %
Middle Management	54	3.56 %
Military	7	0.46 %
Nurses	115	7.59 %
Occupation Therapist/Physical	24	1.58 %
Office Clerical	197	12.99 %
Professional/Technical	180	11.87 %
Psychologists	2	0.13 %
Real Estate	18	1.19 %
Retail Sales	10	0.66 %
Retired	176	11.61 %
Sales/Marketing	163	10.75 %
Self Employed	56	3.69 %
Services/Creative	1	0.07 %
Skilled Tradesman/Machine Laborer	174	11.48 %
Social Workers	12	0.79 %
Speech Pathologists/Audiologists	2	0.13 %
Surveyors	1	0.07 %
Teacher/Educator	45	2.97 %
Upper Management/Executive	122	8.05 %
Veterinarians,	4	0.26 %
Work From Home	5	0.33 %
Total Matching Characteristic	1516

Head of Household Age

Age	# of Households	% of Total
19-24 Years	678	9.29 %
25-29 Years	511	7.00 %
30-34 Years	842	11.53 %
35-39 Years	804	11.01 %
40-44 Years	1044	14.30 %
45-49 Years	874	11.97 %
50-54 Years	623	8.53 %
55-59 Years	488	6.68 %
60-64 Years	389	5.33 %
65-69 Years	306	4.19 %
70-74 Years	267	3.66 %
75-79 Years	223	3.05 %
80+ Years	252	3.45 %
Total Matching Characteristic	7301

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	168	2.40 %
Multi-Family	766	10.93 %
Single Family Household	6076	86.68 %
Total Matching Characteristic	7010

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	512	6.98 %
02 Years	483	6.58 %
03 Years	422	5.75 %
04 Years	394	5.37 %
05 Years	373	5.08 %
06 Years	333	4.54 %
07 Years	265	3.61 %
08 Years	224	3.05 %
09 Years	236	3.22 %
10 Years	345	4.70 %
11 Years	222	3.02 %
12 Years	502	6.84 %
13 Years	137	1.87 %
14 Years	333	4.54 %
15+ Years	2559	34.86 %
Total Matching Characteristic	7340

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	2420	32.97 %
2	2080	28.34 %
3	1175	16.01 %
4	802	10.93 %
5	484	6.59 %
6	229	3.12 %
7	94	1.28 %
8	56	0.76 %
Total Matching Characteristic	7340