Manitowoc County, WI

Demographic Report

Total Households Analyzed: 27,628

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2903	10.51 %
$15,000 - $24,999	3290	11.91 %
$25,000 - $34,999	3234	11.71 %
$35,000 - $49,999	4904	17.76 %
$50,000 - $74,999	7086	25.66 %
$75,000 - $99,999	3644	13.20 %
$100,000 - $124,999	1363	4.94 %
$125,000 - $149,999	431	1.56 %
$150,000 - $174,999	337	1.22 %
$175,000 - $199,999	126	0.46 %
$200,000 - $249,999	79	0.29 %
$250,000+	219	0.79 %
Total Matching Characteristic	27616

Gender

Gender	# of Households	% of Total
Female	20608	77.85 %
Male	5865	22.15 %
Total Matching Characteristic	26473

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	15	0.20 %
Attorneys	8	0.11 %
Beauty	191	2.59 %
Chiropractors	3	0.04 %
Civil Servant	10	0.14 %
Clergy	19	0.26 %
Computer Professional	19	0.26 %
Counselors	6	0.08 %
Dentists/Dental Hygienists	31	0.42 %
Doctors/Physicians/Surgeons	109	1.48 %
Engineers	9	0.12 %
Executive/Administrator	2	0.03 %
Farming/Agriculture	27	0.37 %
Financial Services	26	0.35 %
Health Services	41	0.56 %
Interior Designers	1	0.01 %
Middle Management	189	2.56 %
Military	21	0.28 %
Nurses	563	7.63 %
Occupation Therapist/Physical	88	1.19 %
Office Clerical	612	8.29 %
Pharmacist	7	0.09 %
Professional Driver	6	0.08 %
Professional/Technical	987	13.37 %
Psychologists	3	0.04 %
Real Estate	50	0.68 %
Retail Sales	48	0.65 %
Retired	1394	18.89 %
Sales/Marketing	518	7.02 %
Self Employed	172	2.33 %
Services/Creative	1	0.01 %
Skilled Tradesman/Machine Laborer	1431	19.39 %
Social Workers	47	0.64 %
Speech Pathologists/Audiologists	10	0.14 %
Surveyors	1	0.01 %
Teacher/Educator	149	2.02 %
Upper Management/Executive	537	7.28 %
Veterinarians,	5	0.07 %
Work From Home	24	0.33 %
Total Matching Characteristic	7380

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2549	9.29 %
25-29 Years	1937	7.06 %
30-34 Years	2759	10.06 %
35-39 Years	3188	11.62 %
40-44 Years	3697	13.47 %
45-49 Years	3213	11.71 %
50-54 Years	2386	8.70 %
55-59 Years	1819	6.63 %
60-64 Years	1496	5.45 %
65-69 Years	1229	4.48 %
70-74 Years	1096	3.99 %
75-79 Years	1043	3.80 %
80+ Years	1024	3.73 %
Total Matching Characteristic	27436

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	730	2.71 %
Multi-Family	4434	16.44 %
Single Family Household	21806	80.85 %
Total Matching Characteristic	26970

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2283	8.26 %
02 Years	1648	5.96 %
03 Years	1414	5.12 %
04 Years	1275	4.61 %
05 Years	1244	4.50 %
06 Years	1012	3.66 %
07 Years	878	3.18 %
08 Years	670	2.43 %
09 Years	670	2.43 %
10 Years	1163	4.21 %
11 Years	834	3.02 %
12 Years	1663	6.02 %
13 Years	432	1.56 %
14 Years	1059	3.83 %
15+ Years	11383	41.20 %
Total Matching Characteristic	27628

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	9422	34.10 %
2	7506	27.17 %
3	4261	15.42 %
4	3005	10.88 %
5	1780	6.44 %
6	921	3.33 %
7	518	1.87 %
8	215	0.78 %
Total Matching Characteristic	27628