Marathon County, WI

Demographic Report

Total Households Analyzed: 41,331

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3809	9.22 %
$15,000 - $24,999	4587	11.10 %
$25,000 - $34,999	4607	11.15 %
$35,000 - $49,999	7212	17.45 %
$50,000 - $74,999	10637	25.74 %
$75,000 - $99,999	5560	13.45 %
$100,000 - $124,999	2430	5.88 %
$125,000 - $149,999	926	2.24 %
$150,000 - $174,999	613	1.48 %
$175,000 - $199,999	269	0.65 %
$200,000 - $249,999	205	0.50 %
$250,000+	468	1.13 %
Total Matching Characteristic	41323

Gender

Gender	# of Households	% of Total
Female	30710	77.95 %
Male	8687	22.05 %
Total Matching Characteristic	39397

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	35	0.36 %
Architects	3	0.03 %
Attorneys	12	0.12 %
Beauty	245	2.54 %
Chiropractors	2	0.02 %
Civil Servant	15	0.16 %
Clergy	12	0.12 %
Computer Professional	30	0.31 %
Counselors	10	0.10 %
Dentists/Dental Hygienists	59	0.61 %
Doctors/Physicians/Surgeons	238	2.46 %
Electricians	1	0.01 %
Engineers	7	0.07 %
Executive/Administrator	1	0.01 %
Farming/Agriculture	42	0.43 %
Financial Services	9	0.09 %
Health Services	42	0.43 %
Insurance/Underwriters	1	0.01 %
Interior Designers	3	0.03 %
Middle Management	293	3.03 %
Military	25	0.26 %
Nurses	666	6.89 %
Occupation Therapist/Physical	200	2.07 %
Office Clerical	978	10.12 %
Pharmacist	22	0.23 %
Professional Driver	6	0.06 %
Professional/Technical	1422	14.72 %
Psychologists	15	0.16 %
Real Estate	77	0.80 %
Retail Sales	58	0.60 %
Retired	1590	16.46 %
Sales/Marketing	842	8.71 %
Self Employed	304	3.15 %
Skilled Tradesman/Machine Laborer	1263	13.07 %
Social Workers	55	0.57 %
Speech Pathologists/Audiologists	12	0.12 %
Surveyors	1	0.01 %
Teacher/Educator	225	2.33 %
Upper Management/Executive	804	8.32 %
Veterinarians,	8	0.08 %
Work From Home	29	0.30 %
Total Matching Characteristic	9662

Head of Household Age

Age	# of Households	% of Total
19-24 Years	4494	10.93 %
25-29 Years	3211	7.81 %
30-34 Years	4314	10.49 %
35-39 Years	4873	11.85 %
40-44 Years	5732	13.94 %
45-49 Years	4765	11.59 %
50-54 Years	3307	8.04 %
55-59 Years	2698	6.56 %
60-64 Years	2076	5.05 %
65-69 Years	1655	4.02 %
70-74 Years	1366	3.32 %
75-79 Years	1297	3.15 %
80+ Years	1335	3.25 %
Total Matching Characteristic	41123

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	801	1.96 %
Multi-Family	4851	11.88 %
Single Family Household	35166	86.15 %
Total Matching Characteristic	40818

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	3474	8.41 %
02 Years	2104	5.09 %
03 Years	1759	4.26 %
04 Years	3256	7.88 %
05 Years	1874	4.53 %
06 Years	1575	3.81 %
07 Years	1346	3.26 %
08 Years	1068	2.58 %
09 Years	978	2.37 %
10 Years	1699	4.11 %
11 Years	1279	3.09 %
12 Years	2508	6.07 %
13 Years	631	1.53 %
14 Years	1536	3.72 %
15+ Years	16244	39.30 %
Total Matching Characteristic	41331

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	13470	32.59 %
2	10878	26.32 %
3	6834	16.53 %
4	4875	11.80 %
5	2752	6.66 %
6	1488	3.60 %
7	688	1.66 %
8	346	0.84 %
Total Matching Characteristic	41331