Pepin County, WI

Demographic Report

Total Households Analyzed: 2,487

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	378	15.21 %
$15,000 - $24,999	317	12.76 %
$25,000 - $34,999	334	13.44 %
$35,000 - $49,999	437	17.59 %
$50,000 - $74,999	555	22.33 %
$75,000 - $99,999	270	10.87 %
$100,000 - $124,999	82	3.30 %
$125,000 - $149,999	57	2.29 %
$150,000 - $174,999	26	1.05 %
$175,000 - $199,999	14	0.56 %
$200,000 - $249,999	7	0.28 %
$250,000+	8	0.32 %
Total Matching Characteristic	2485

Gender

Gender	# of Households	% of Total
Female	1851	77.06 %
Male	551	22.94 %
Total Matching Characteristic	2402

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	1	0.18 %
Attorneys	1	0.18 %
Beauty	12	2.10 %
Computer Professional	1	0.18 %
Dentists/Dental Hygienists	4	0.70 %
Doctors/Physicians/Surgeons	3	0.53 %
Engineers	1	0.18 %
Executive/Administrator	1	0.18 %
Farming/Agriculture	8	1.40 %
Financial Services	2	0.35 %
Health Services	4	0.70 %
Middle Management	17	2.98 %
Military	2	0.35 %
Nurses	45	7.88 %
Occupation Therapist/Physical	10	1.75 %
Office Clerical	69	12.08 %
Pharmacist	1	0.18 %
Professional Driver	1	0.18 %
Professional/Technical	74	12.96 %
Real Estate	2	0.35 %
Retail Sales	2	0.35 %
Retired	115	20.14 %
Sales/Marketing	45	7.88 %
Self Employed	15	2.63 %
Skilled Tradesman/Machine Laborer	75	13.13 %
Teacher/Educator	16	2.80 %
Upper Management/Executive	44	7.71 %
Total Matching Characteristic	571

Head of Household Age

Age	# of Households	% of Total
19-24 Years	199	8.06 %
25-29 Years	201	8.14 %
30-34 Years	240	9.72 %
35-39 Years	235	9.52 %
40-44 Years	305	12.36 %
45-49 Years	291	11.79 %
50-54 Years	216	8.75 %
55-59 Years	186	7.54 %
60-64 Years	142	5.75 %
65-69 Years	138	5.59 %
70-74 Years	110	4.46 %
75-79 Years	101	4.09 %
80+ Years	104	4.21 %
Total Matching Characteristic	2468

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	75	3.13 %
Multi-Family	336	14.01 %
Single Family Household	1987	82.86 %
Total Matching Characteristic	2398

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	179	7.20 %
02 Years	131	5.27 %
03 Years	119	4.78 %
04 Years	167	6.71 %
05 Years	159	6.39 %
06 Years	91	3.66 %
07 Years	92	3.70 %
08 Years	96	3.86 %
09 Years	159	6.39 %
10 Years	169	6.80 %
11 Years	60	2.41 %
12 Years	171	6.88 %
13 Years	41	1.65 %
14 Years	90	3.62 %
15+ Years	763	30.68 %
Total Matching Characteristic	2487

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	810	32.57 %
2	771	31.00 %
3	411	16.53 %
4	254	10.21 %
5	137	5.51 %
6	61	2.45 %
7	36	1.45 %
8	7	0.28 %
Total Matching Characteristic	2487