Pierce County, WI

Demographic Report

Total Households Analyzed: 11,677

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	906	7.81 %
$15,000 - $24,999	1158	9.98 %
$25,000 - $34,999	1173	10.11 %
$35,000 - $49,999	1939	16.71 %
$50,000 - $74,999	3106	26.76 %
$75,000 - $99,999	1824	15.71 %
$100,000 - $124,999	804	6.93 %
$125,000 - $149,999	300	2.58 %
$150,000 - $174,999	173	1.49 %
$175,000 - $199,999	60	0.52 %
$200,000 - $249,999	60	0.52 %
$250,000+	104	0.90 %
Total Matching Characteristic	11607

Gender

Gender	# of Households	% of Total
Female	8508	76.85 %
Male	2563	23.15 %
Total Matching Characteristic	11071

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.14 %
Architects	1	0.05 %
Attorneys	4	0.18 %
Beauty	50	2.28 %
Chiropractors	2	0.09 %
Civil Servant	3	0.14 %
Clergy	3	0.14 %
Computer Professional	9	0.41 %
Counselors	5	0.23 %
Dentists/Dental Hygienists	6	0.27 %
Doctors/Physicians/Surgeons	45	2.05 %
Electricians	1	0.05 %
Farming/Agriculture	4	0.18 %
Financial Services	1	0.05 %
Health Services	9	0.41 %
Middle Management	57	2.60 %
Military	11	0.50 %
Nurses	179	8.17 %
Occupation Therapist/Physical	31	1.41 %
Office Clerical	224	10.22 %
Opticians/Optometrists	1	0.05 %
Pharmacist	7	0.32 %
Professional/Technical	385	17.57 %
Psychologists	1	0.05 %
Real Estate	18	0.82 %
Retail Sales	12	0.55 %
Retired	299	13.65 %
Sales/Marketing	176	8.03 %
Self Employed	66	3.01 %
Services/Creative	1	0.05 %
Skilled Tradesman/Machine Laborer	290	13.24 %
Social Workers	15	0.68 %
Speech Pathologists/Audiologists	6	0.27 %
Teacher/Educator	55	2.51 %
Upper Management/Executive	198	9.04 %
Veterinarians,	1	0.05 %
Work From Home	12	0.55 %
Total Matching Characteristic	2191

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1087	9.34 %
25-29 Years	1095	9.41 %
30-34 Years	1397	12.01 %
35-39 Years	1459	12.54 %
40-44 Years	1608	13.82 %
45-49 Years	1439	12.37 %
50-54 Years	1104	9.49 %
55-59 Years	764	6.57 %
60-64 Years	546	4.69 %
65-69 Years	387	3.33 %
70-74 Years	299	2.57 %
75-79 Years	226	1.94 %
80+ Years	222	1.91 %
Total Matching Characteristic	11633

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	320	2.84 %
Multi-Family	1698	15.09 %
Single Family Household	9236	82.07 %
Total Matching Characteristic	11254

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	959	8.21 %
02 Years	555	4.75 %
03 Years	463	3.97 %
04 Years	1412	12.09 %
05 Years	630	5.40 %
06 Years	482	4.13 %
07 Years	414	3.55 %
08 Years	393	3.37 %
09 Years	428	3.67 %
10 Years	481	4.12 %
11 Years	263	2.25 %
12 Years	721	6.17 %
13 Years	214	1.83 %
14 Years	587	5.03 %
15+ Years	3675	31.47 %
Total Matching Characteristic	11677

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	3917	33.54 %
2	3224	27.61 %
3	1989	17.03 %
4	1296	11.10 %
5	708	6.06 %
6	316	2.71 %
7	149	1.28 %
8	78	0.67 %
Total Matching Characteristic	11677