Polk County, WI

Demographic Report

Total Households Analyzed: 14,564

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1904	13.08 %
$15,000 - $24,999	1635	11.23 %
$25,000 - $34,999	1736	11.93 %
$35,000 - $49,999	2676	18.39 %
$50,000 - $74,999	3299	22.67 %
$75,000 - $99,999	1746	12.00 %
$100,000 - $124,999	864	5.94 %
$125,000 - $149,999	302	2.07 %
$150,000 - $174,999	177	1.22 %
$175,000 - $199,999	37	0.25 %
$200,000 - $249,999	76	0.52 %
$250,000+	103	0.71 %
Total Matching Characteristic	14555

Gender

Gender	# of Households	% of Total
Female	10774	76.95 %
Male	3227	23.05 %
Total Matching Characteristic	14001

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	6	0.22 %
Attorneys	3	0.11 %
Beauty	79	2.87 %
Chiropractors	3	0.11 %
Civil Servant	4	0.15 %
Clergy	7	0.25 %
Computer Professional	2	0.07 %
Dentists/Dental Hygienists	3	0.11 %
Doctors/Physicians/Surgeons	45	1.64 %
Electricians	1	0.04 %
Engineers	2	0.07 %
Farming/Agriculture	20	0.73 %
Financial Services	1	0.04 %
Health Services	6	0.22 %
Interior Designers	1	0.04 %
Middle Management	71	2.58 %
Military	14	0.51 %
Nurses	205	7.45 %
Occupation Therapist/Physical	57	2.07 %
Office Clerical	224	8.14 %
Opticians/Optometrists	1	0.04 %
Pharmacist	2	0.07 %
Professional/Technical	366	13.30 %
Psychologists	2	0.07 %
Real Estate	23	0.84 %
Retail Sales	13	0.47 %
Retired	556	20.20 %
Sales/Marketing	185	6.72 %
Self Employed	110	4.00 %
Skilled Tradesman/Machine Laborer	432	15.70 %
Social Workers	13	0.47 %
Speech Pathologists/Audiologists	2	0.07 %
Surveyors	1	0.04 %
Teacher/Educator	52	1.89 %
Upper Management/Executive	214	7.78 %
Veterinarians,	7	0.25 %
Work From Home	19	0.69 %
Total Matching Characteristic	2752

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1227	8.47 %
25-29 Years	1018	7.03 %
30-34 Years	1593	11.00 %
35-39 Years	1585	10.94 %
40-44 Years	2001	13.81 %
45-49 Years	1760	12.15 %
50-54 Years	1341	9.26 %
55-59 Years	1023	7.06 %
60-64 Years	823	5.68 %
65-69 Years	651	4.49 %
70-74 Years	563	3.89 %
75-79 Years	470	3.24 %
80+ Years	430	2.97 %
Total Matching Characteristic	14485

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	936	6.81 %
Multi-Family	1946	14.17 %
Single Family Household	10854	79.02 %
Total Matching Characteristic	13736

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1162	7.98 %
02 Years	1050	7.21 %
03 Years	944	6.48 %
04 Years	890	6.11 %
05 Years	761	5.23 %
06 Years	659	4.52 %
07 Years	536	3.68 %
08 Years	488	3.35 %
09 Years	458	3.14 %
10 Years	626	4.30 %
11 Years	426	2.93 %
12 Years	863	5.93 %
13 Years	328	2.25 %
14 Years	655	4.50 %
15+ Years	4718	32.39 %
Total Matching Characteristic	14564

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	5040	34.61 %
2	4335	29.77 %
3	2343	16.09 %
4	1326	9.10 %
5	783	5.38 %
6	414	2.84 %
7	222	1.52 %
8	101	0.69 %
Total Matching Characteristic	14564