Portage County, WI

Demographic Report

Total Households Analyzed: 21,515

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2366	11.00 %
$15,000 - $24,999	2454	11.41 %
$25,000 - $34,999	2455	11.41 %
$35,000 - $49,999	3625	16.85 %
$50,000 - $74,999	5015	23.32 %
$75,000 - $99,999	2938	13.66 %
$100,000 - $124,999	1269	5.90 %
$125,000 - $149,999	500	2.32 %
$150,000 - $174,999	435	2.02 %
$175,000 - $199,999	112	0.52 %
$200,000 - $249,999	153	0.71 %
$250,000+	187	0.87 %
Total Matching Characteristic	21509

Gender

Gender	# of Households	% of Total
Female	16239	78.08 %
Male	4560	21.92 %
Total Matching Characteristic	20799

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	13	0.27 %
Attorneys	4	0.08 %
Beauty	137	2.89 %
Chiropractors	2	0.04 %
Civil Servant	7	0.15 %
Clergy	10	0.21 %
Computer Professional	30	0.63 %
Counselors	5	0.11 %
Dentists/Dental Hygienists	18	0.38 %
Doctors/Physicians/Surgeons	100	2.11 %
Electricians	1	0.02 %
Engineers	9	0.19 %
Executive/Administrator	4	0.08 %
Farming/Agriculture	13	0.27 %
Financial Services	5	0.11 %
Health Services	17	0.36 %
Insurance/Underwriters	4	0.08 %
Interior Designers	3	0.06 %
Middle Management	158	3.33 %
Military	15	0.32 %
Nurses	307	6.48 %
Occupation Therapist/Physical	75	1.58 %
Office Clerical	565	11.92 %
Opticians/Optometrists	1	0.02 %
Pharmacist	9	0.19 %
Professional Driver	3	0.06 %
Professional/Technical	661	13.95 %
Real Estate	46	0.97 %
Retail Sales	22	0.46 %
Retired	727	15.34 %
Sales/Marketing	420	8.86 %
Self Employed	140	2.95 %
Services/Creative	1	0.02 %
Skilled Tradesman/Machine Laborer	609	12.85 %
Social Workers	41	0.87 %
Speech Pathologists/Audiologists	15	0.32 %
Surveyors	1	0.02 %
Teacher/Educator	132	2.79 %
Upper Management/Executive	393	8.29 %
Veterinarians,	4	0.08 %
Work From Home	12	0.25 %
Total Matching Characteristic	4739

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2210	10.32 %
25-29 Years	2059	9.62 %
30-34 Years	2377	11.10 %
35-39 Years	2463	11.50 %
40-44 Years	2798	13.07 %
45-49 Years	2378	11.11 %
50-54 Years	1812	8.46 %
55-59 Years	1409	6.58 %
60-64 Years	1039	4.85 %
65-69 Years	870	4.06 %
70-74 Years	714	3.34 %
75-79 Years	654	3.05 %
80+ Years	626	2.92 %
Total Matching Characteristic	21409

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	343	1.61 %
Multi-Family	3501	16.47 %
Single Family Household	17419	81.92 %
Total Matching Characteristic	21263

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1800	8.37 %
02 Years	1426	6.63 %
03 Years	1372	6.38 %
04 Years	971	4.51 %
05 Years	1097	5.10 %
06 Years	852	3.96 %
07 Years	648	3.01 %
08 Years	544	2.53 %
09 Years	606	2.82 %
10 Years	822	3.82 %
11 Years	632	2.94 %
12 Years	1273	5.92 %
13 Years	325	1.51 %
14 Years	746	3.47 %
15+ Years	8401	39.05 %
Total Matching Characteristic	21515

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7525	34.98 %
2	5805	26.98 %
3	3305	15.36 %
4	2305	10.71 %
5	1410	6.55 %
6	701	3.26 %
7	323	1.50 %
8	141	0.66 %
Total Matching Characteristic	21515