Richland County, WI

Demographic Report

Total Households Analyzed: 6,172

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	994	16.12 %
$15,000 - $24,999	925	15.00 %
$25,000 - $34,999	867	14.06 %
$35,000 - $49,999	1154	18.72 %
$50,000 - $74,999	1301	21.10 %
$75,000 - $99,999	516	8.37 %
$100,000 - $124,999	180	2.92 %
$125,000 - $149,999	79	1.28 %
$150,000 - $174,999	75	1.22 %
$175,000 - $199,999	16	0.26 %
$200,000 - $249,999	18	0.29 %
$250,000+	41	0.66 %
Total Matching Characteristic	6166

Gender

Gender	# of Households	% of Total
Female	4562	76.66 %
Male	1389	23.34 %
Total Matching Characteristic	5951

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Attorneys	1	0.08 %
Beauty	32	2.68 %
Clergy	1	0.08 %
Computer Professional	3	0.25 %
Dentists/Dental Hygienists	3	0.25 %
Doctors/Physicians/Surgeons	31	2.59 %
Farming/Agriculture	13	1.09 %
Financial Services	1	0.08 %
Health Services	8	0.67 %
Middle Management	20	1.67 %
Military	4	0.33 %
Nurses	86	7.19 %
Occupation Therapist/Physical	16	1.34 %
Office Clerical	110	9.20 %
Pharmacist	2	0.17 %
Professional/Technical	117	9.78 %
Real Estate	19	1.59 %
Retail Sales	5	0.42 %
Retired	263	21.99 %
Sales/Marketing	85	7.11 %
Self Employed	56	4.68 %
Services/Creative	1	0.08 %
Skilled Tradesman/Machine Laborer	175	14.63 %
Social Workers	4	0.33 %
Speech Pathologists/Audiologists	1	0.08 %
Teacher/Educator	30	2.51 %
Upper Management/Executive	100	8.36 %
Veterinarians,	3	0.25 %
Work From Home	6	0.50 %
Total Matching Characteristic	1196

Head of Household Age

Age	# of Households	% of Total
19-24 Years	560	9.14 %
25-29 Years	427	6.97 %
30-34 Years	577	9.42 %
35-39 Years	590	9.63 %
40-44 Years	813	13.28 %
45-49 Years	752	12.28 %
50-54 Years	598	9.76 %
55-59 Years	434	7.09 %
60-64 Years	358	5.85 %
65-69 Years	311	5.08 %
70-74 Years	231	3.77 %
75-79 Years	225	3.67 %
80+ Years	248	4.05 %
Total Matching Characteristic	6124

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	213	3.61 %
Multi-Family	585	9.90 %
Single Family Household	5109	86.49 %
Total Matching Characteristic	5907

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	368	5.96 %
02 Years	259	4.20 %
03 Years	226	3.66 %
04 Years	658	10.66 %
05 Years	319	5.17 %
06 Years	303	4.91 %
07 Years	238	3.86 %
08 Years	306	4.96 %
09 Years	385	6.24 %
10 Years	341	5.52 %
11 Years	194	3.14 %
12 Years	462	7.49 %
13 Years	75	1.22 %
14 Years	291	4.71 %
15+ Years	1747	28.31 %
Total Matching Characteristic	6172

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	2065	33.46 %
2	1895	30.70 %
3	1022	16.56 %
4	567	9.19 %
5	312	5.06 %
6	180	2.92 %
7	89	1.44 %
8	42	0.68 %
Total Matching Characteristic	6172