Rock County, WI

Demographic Report

Total Households Analyzed: 52,667

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	5153	9.79 %
$15,000 - $24,999	5581	10.60 %
$25,000 - $34,999	6031	11.45 %
$35,000 - $49,999	9181	17.43 %
$50,000 - $74,999	12356	23.46 %
$75,000 - $99,999	7491	14.23 %
$100,000 - $124,999	3695	7.02 %
$125,000 - $149,999	1439	2.73 %
$150,000 - $174,999	648	1.23 %
$175,000 - $199,999	200	0.38 %
$200,000 - $249,999	286	0.54 %
$250,000+	599	1.14 %
Total Matching Characteristic	52660

Gender

Gender	# of Households	% of Total
Female	38957	77.56 %
Male	11271	22.44 %
Total Matching Characteristic	50228

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	29	0.26 %
Architects	1	0.01 %
Attorneys	9	0.08 %
Beauty	383	3.49 %
Chiropractors	3	0.03 %
Civil Servant	20	0.18 %
Clergy	39	0.36 %
Computer Professional	34	0.31 %
Counselors	14	0.13 %
Dentists/Dental Hygienists	37	0.34 %
Doctors/Physicians/Surgeons	250	2.28 %
Electricians	1	0.01 %
Engineers	10	0.09 %
Executive/Administrator	4	0.04 %
Farming/Agriculture	19	0.17 %
Financial Services	24	0.22 %
Health Services	45	0.41 %
Insurance/Underwriters	1	0.01 %
Middle Management	297	2.71 %
Military	42	0.38 %
Nurses	819	7.47 %
Occupation Therapist/Physical	160	1.46 %
Office Clerical	977	8.91 %
Opticians/Optometrists	3	0.03 %
Pharmacist	22	0.20 %
Professional Driver	9	0.08 %
Professional/Technical	1489	13.58 %
Psychologists	4	0.04 %
Real Estate	137	1.25 %
Retail Sales	82	0.75 %
Retired	1818	16.58 %
Sales/Marketing	931	8.49 %
Self Employed	275	2.51 %
Skilled Tradesman/Machine Laborer	1628	14.84 %
Social Workers	92	0.84 %
Speech Pathologists/Audiologists	7	0.06 %
Surveyors	2	0.02 %
Teacher/Educator	304	2.77 %
Upper Management/Executive	899	8.20 %
Veterinarians,	13	0.12 %
Work From Home	35	0.32 %
Total Matching Characteristic	10968

Head of Household Age

Age	# of Households	% of Total
19-24 Years	4950	9.45 %
25-29 Years	3841	7.33 %
30-34 Years	5719	10.92 %
35-39 Years	6409	12.23 %
40-44 Years	7577	14.46 %
45-49 Years	6292	12.01 %
50-54 Years	4504	8.60 %
55-59 Years	3320	6.34 %
60-64 Years	2607	4.98 %
65-69 Years	2224	4.25 %
70-74 Years	1846	3.52 %
75-79 Years	1640	3.13 %
80+ Years	1461	2.79 %
Total Matching Characteristic	52390

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1577	3.04 %
Multi-Family	6955	13.40 %
Single Family Household	43365	83.56 %
Total Matching Characteristic	51897

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	5436	10.32 %
02 Years	3994	7.58 %
03 Years	3508	6.66 %
04 Years	2901	5.51 %
05 Years	2498	4.74 %
06 Years	2155	4.09 %
07 Years	1542	2.93 %
08 Years	1291	2.45 %
09 Years	1166	2.21 %
10 Years	1930	3.66 %
11 Years	1293	2.46 %
12 Years	2972	5.64 %
13 Years	1000	1.90 %
14 Years	1972	3.74 %
15+ Years	19009	36.09 %
Total Matching Characteristic	52667

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	19527	37.08 %
2	13882	26.36 %
3	8281	15.72 %
4	5212	9.90 %
5	3068	5.83 %
6	1558	2.96 %
7	765	1.45 %
8	374	0.71 %
Total Matching Characteristic	52667