Rusk County, WI

Demographic Report

Total Households Analyzed: 4,764

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	823	17.29 %
$15,000 - $24,999	844	17.73 %
$25,000 - $34,999	700	14.71 %
$35,000 - $49,999	879	18.47 %
$50,000 - $74,999	892	18.74 %
$75,000 - $99,999	379	7.96 %
$100,000 - $124,999	122	2.56 %
$125,000 - $149,999	49	1.03 %
$150,000 - $174,999	38	0.80 %
$175,000 - $199,999	11	0.23 %
$200,000 - $249,999	13	0.27 %
$250,000+	10	0.21 %
Total Matching Characteristic	4760

Gender

Gender	# of Households	% of Total
Female	3527	76.86 %
Male	1062	23.14 %
Total Matching Characteristic	4589

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.18 %
Beauty	26	2.40 %
Clergy	1	0.09 %
Computer Professional	1	0.09 %
Counselors	1	0.09 %
Dentists/Dental Hygienists	2	0.18 %
Doctors/Physicians/Surgeons	22	2.03 %
Engineers	1	0.09 %
Executive/Administrator	1	0.09 %
Farming/Agriculture	14	1.29 %
Financial Services	1	0.09 %
Health Services	1	0.09 %
Middle Management	23	2.12 %
Military	6	0.55 %
Nurses	62	5.71 %
Occupation Therapist/Physical	10	0.92 %
Office Clerical	71	6.54 %
Opticians/Optometrists	1	0.09 %
Pharmacist	1	0.09 %
Professional Driver	1	0.09 %
Professional/Technical	103	9.49 %
Psychologists	1	0.09 %
Real Estate	3	0.28 %
Retail Sales	3	0.28 %
Retired	293	27.00 %
Sales/Marketing	66	6.08 %
Self Employed	51	4.70 %
Services/Creative	2	0.18 %
Skilled Tradesman/Machine Laborer	220	20.28 %
Social Workers	5	0.46 %
Teacher/Educator	16	1.47 %
Upper Management/Executive	66	6.08 %
Work From Home	8	0.74 %
Total Matching Characteristic	1085

Head of Household Age

Age	# of Households	% of Total
19-24 Years	410	8.68 %
25-29 Years	296	6.26 %
30-34 Years	424	8.97 %
35-39 Years	447	9.46 %
40-44 Years	581	12.30 %
45-49 Years	547	11.58 %
50-54 Years	485	10.26 %
55-59 Years	392	8.30 %
60-64 Years	287	6.07 %
65-69 Years	262	5.54 %
70-74 Years	215	4.55 %
75-79 Years	200	4.23 %
80+ Years	179	3.79 %
Total Matching Characteristic	4725

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	81	1.78 %
Multi-Family	334	7.33 %
Single Family Household	4140	90.89 %
Total Matching Characteristic	4555

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	341	7.16 %
02 Years	255	5.35 %
03 Years	221	4.64 %
04 Years	263	5.52 %
05 Years	243	5.10 %
06 Years	198	4.16 %
07 Years	204	4.28 %
08 Years	188	3.95 %
09 Years	182	3.82 %
10 Years	188	3.95 %
11 Years	132	2.77 %
12 Years	278	5.84 %
13 Years	104	2.18 %
14 Years	171	3.59 %
15+ Years	1796	37.70 %
Total Matching Characteristic	4764

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1629	34.19 %
2	1487	31.21 %
3	722	15.16 %
4	468	9.82 %
5	214	4.49 %
6	152	3.19 %
7	63	1.32 %
8	29	0.61 %
Total Matching Characteristic	4764