Winnebago County, WI

Demographic Report

Total Households Analyzed: 53,802

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	4776	8.88 %
$15,000 - $24,999	6220	11.56 %
$25,000 - $34,999	6465	12.02 %
$35,000 - $49,999	9395	17.46 %
$50,000 - $74,999	13361	24.84 %
$75,000 - $99,999	7368	13.70 %
$100,000 - $124,999	3164	5.88 %
$125,000 - $149,999	1145	2.13 %
$150,000 - $174,999	750	1.39 %
$175,000 - $199,999	268	0.50 %
$200,000 - $249,999	271	0.50 %
$250,000+	613	1.14 %
Total Matching Characteristic	53796

Gender

Gender	# of Households	% of Total
Female	39777	76.76 %
Male	12044	23.24 %
Total Matching Characteristic	51821

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	51	0.41 %
Architects	3	0.02 %
Attorneys	5	0.04 %
Beauty	351	2.81 %
Chiropractors	2	0.02 %
Civil Servant	21	0.17 %
Clergy	28	0.22 %
Computer Professional	41	0.33 %
Counselors	28	0.22 %
Dentists/Dental Hygienists	48	0.38 %
Doctors/Physicians/Surgeons	265	2.12 %
Engineers	15	0.12 %
Executive/Administrator	8	0.06 %
Farming/Agriculture	17	0.14 %
Financial Services	42	0.34 %
Health Services	71	0.57 %
Interior Designers	3	0.02 %
Landscape Architects	1	0.01 %
Middle Management	413	3.30 %
Military	50	0.40 %
Nurses	1088	8.70 %
Occupation Therapist/Physical	191	1.53 %
Office Clerical	1145	9.16 %
Opticians/Optometrists	4	0.03 %
Pharmacist	22	0.18 %
Professional Driver	8	0.06 %
Professional/Technical	1676	13.40 %
Psychologists	6	0.05 %
Real Estate	144	1.15 %
Retail Sales	89	0.71 %
Retired	2081	16.64 %
Sales/Marketing	1034	8.27 %
Self Employed	291	2.33 %
Services/Creative	1	0.01 %
Skilled Tradesman/Machine Laborer	1698	13.58 %
Social Workers	94	0.75 %
Speech Pathologists/Audiologists	15	0.12 %
Surveyors	4	0.03 %
Teacher/Educator	317	2.53 %
Upper Management/Executive	1094	8.75 %
Veterinarians,	10	0.08 %
Work From Home	30	0.24 %
Total Matching Characteristic	12505

Head of Household Age

Age	# of Households	% of Total
19-24 Years	5129	9.59 %
25-29 Years	4462	8.34 %
30-34 Years	6049	11.31 %
35-39 Years	6373	11.91 %
40-44 Years	7262	13.57 %
45-49 Years	6320	11.81 %
50-54 Years	4520	8.45 %
55-59 Years	3513	6.57 %
60-64 Years	2652	4.96 %
65-69 Years	2108	3.94 %
70-74 Years	1866	3.49 %
75-79 Years	1668	3.12 %
80+ Years	1584	2.96 %
Total Matching Characteristic	53506

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1328	2.49 %
Multi-Family	9672	18.17 %
Single Family Household	42238	79.34 %
Total Matching Characteristic	53238

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	4950	9.20 %
02 Years	4173	7.76 %
03 Years	3726	6.93 %
04 Years	3021	5.62 %
05 Years	2637	4.90 %
06 Years	2185	4.06 %
07 Years	1630	3.03 %
08 Years	1146	2.13 %
09 Years	1210	2.25 %
10 Years	1717	3.19 %
11 Years	1254	2.33 %
12 Years	3042	5.65 %
13 Years	922	1.71 %
14 Years	2195	4.08 %
15+ Years	19994	37.16 %
Total Matching Characteristic	53802

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	19930	37.04 %
2	13648	25.37 %
3	8231	15.30 %
4	5749	10.69 %
5	3303	6.14 %
6	1719	3.20 %
7	819	1.52 %
8	403	0.75 %
Total Matching Characteristic	53802