National Postal Forum: Small Business Day
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A Small Business Perspective on how to compete in the emerging marketplace to be held Sunday, May 17, 2009
This one day seminar will be held from 12:00 pm to 4:30 pm at the Washington, DC Convention Center.
Session One: Direct Mail---The Core of Small Business Marketing
12:00-1:15 p.m.
Whether your business serves a local or global community, direct mail is a powerful vehicle for acquiring new customers and retaining your best customers. Telephone book Yellow Pages and email blasts can’t deliver as personal a message as direct mail can; because direct mail is delivered straight to your customer’s mailbox. Learn from marketing experts how direct mail can enhance your marketing campaigns, drive customers to your ecommerce website, and keep loyal customers coming back for more.
Cat Moriarty, Advertising Specialist and Editor of “Deliver” Magazine
United States Postal Service
Session Two: E-Commerce Shipping Solutions for Domestic and International Fulfillment
1:30-3:30 p.m.
During this session, you will learn how online tools make it easy to ship documents and packages without ever leaving your home or office. Audience members will learn about web-based tools to research potential markets, handle online orders and ship goods, nationally and internationally. USPS Global Marketing Specialists will provide guidance to ensure that everyone comes away with the knowledge and skills needed to turn their small business into a multinational online merchant. In addition, we will discuss several shipping and labeling services available to you.
Session Three: Global Shipping 101—A Primer for Small Business
3:45-4:30 p.m.
Today’s economy calls for small businesses to look overseas for new growth opportunities. Find out about all the resources available to first-time and long-time small business exporters from U.S. Commercial Service, a division of the Department of Commerce. Attendees will discover how Commercial Service has helped companies find new markets and tap into financial resources geared toward small business exporters. Attendees also will receive a copy of A Basic Guide to Exporting signed by the book’s editor, [Doug Barry].
Doug Barry, Director of Marketing and Communications
U.S. Commercial Service
Click Here to Register for This Seminar.
This seminar is only $89 for the entire day of education and an invitation to the National Postal Forum exhibit hall and reception. This exhibit hall is the largest trade show in the mailing industry!
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Postal rates for Periodicals, Standard, and First Class are expected to increase about 4 percent
this year, according to recent estimates by postal experts. The price for a 1- ounce First-Class
Mail stamp will increase to 44 cents. Prices for other mailing services will also change.
Based on the announcement earlier this week, prepared by the Postal Regulatory Commission, the
Consumer Price Index increased 3.8 percent in 2008, and the average change in rates for those
“market-dominant” classes will be 3.976 percent for Periodicals, 3.862 percent for Standard and
3.814 percent for First Class.
As always, all Forever Stamps purchased before the May 11 rate increase will continue to get your
mail delivered. On May 11, the price of Forever Stamps will also increase to 44-cents.
The per-ounce postage rate for letters weighing over one ounce will not increase, remaining at
17-cents per ounce.
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