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Direct Mail Marketing for Veterinarians
Here's how you can use direct mail to help keep your patients healthy and happy
-- and their owners coming back to you!
Say the words "direct mail" and most people will think of envelopes with sales letters and
fancy, colorful brochures inside. But there are other less-expensive types of direct mail,
too, and one of them can work very well for veterinarians: Postcard direct mail.
A regularly-scheduled, well-planned series of postcard mailings throughout the year can help
keep your patients' owners informed of veterinary procedures and advances that can benefit
their pet's health. And it can also help increase the loyalty they feel to you and keep
them coming back to your office year after year after year.
To start your own program, consider some of these types of postcard mailings:
- Announcement of a new treatment. When you begin practicing a new procedure, such as
the rapidly-growing canine dental specialty, or any other new procedure, let your patients'
owners know about it with a personal postcard. You might be surprised how many of them
will call to learn more!
- Appointment reminder. A quick impersonal call from your front desk to remind an owner
of an upcoming appointment isn't very personal. It's better to do it with a postcard,
signed by you, that includes a brief little handwritten note such as, "I'm looking forward
to seeing your dog again!" Owners really appreciate the personal touch.
- A healthy pet food tip. No kidding, this is for real. Sending out a postcard with
details about any particular kind of diet that you recommend in your practice can help your
owners switch to the kinds of foods you want to see their pets eating.
- A flea-and-tick prompter. Simply a timely reminder that alerts owners to the dangers
of these seasonal threats and how they can help their pets avoid them.
- A birthday greeting. When's the last time your pet received a birthday greeting from
someone outside the family? Think of how special your owners would feel to see that you
remembered their pets on their special day - and how deeply that would cement the bond
between you.
At first, this type of program might seem like a lot of work. But it really isn't! You
can order a large variety of pre-printed postcard formats that you can personalize with
your own name, address and messages. And you can supplement your postcard mailings with
other personal communications that will increase your owner-vet relationship even more.
How extensive you want to make your program is entirely up to you. In today's world of
impersonal medicine, pet owners too frequently feel like just a number. A good
"thinking-of-you" mailing program can make a big difference in their lives.
Related Information:
Customize Your Vet/Pet Care Postcard Mailing with DirectMail.com's Print and Mail Store
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