January 4, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, today announced that it has entered into an agreement with TARGUSinfo, the trusted
leader in On-Demand Insight®, to license consumer and business data lists from its
Amacai Solutions subsidiary. DirectMail.com pursued the partnership to further
solidify its credentials as the premier one-stop marketing resource, offering not
just high-quality data but also integrated marketing solutions that draw upon the
firm's in-house expertise in creative, printing, multi-channel media and mail distribution.
The move is DirectMail.com's latest strategic effort to expand service offerings,
capacity and personnel expertise. It follows a number of initiatives, including
patenting of its GeoSelector technology, acquisition of aligned businesses,
strategic partnering and targeted personnel hires, that collectively implement
the firm's ambitious business plan. Installation of Amacai's Pure Business and
New Businesses On Demand lists increases both the amount and quality of data
DirectMail.com offers, while the Canadian Business Enhanced and Canadian Consumer
Enhanced data lists give the firm a new business offering: Canadian consumer
and business lists.
Kirk Swain, Principal, DirectMail.com, says "DirectMail.com's strategic vision
necessitates access to the highest quality data for both its GeoSelector technology
and its list marketing activities. Our research found that Amacai Solutions compiles
the newest, most accurate and most complete data available by virtue of its industry
relationships, verification processes and unique categorizations of Standard Industrial
Classification codes. Plus, its ability to deliver Canadian data, with a population of
over 30 million who spends in excess of $12 billion on direct response each year, opens
new marketing opportunities for the U.S. marketers we serve. As DirectMail.com
increasingly becomes the marketing resource of America's largest enterprises, this
expanded capability will serve us well."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
