September 21, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, announced today that its mailing list service
recently created several new specialty lists using its patented GeoSelector™ technology. DirectMail.com
is now offering unique lists targeting AARP seniors, households that buy American-made products and military
families. These niche lists, drawn from a database of over 215 million consumers residing in over 110 million
living units, further expand DirectMail.com's extensive offering of one-of-a-kind lists.
With the rise in the number of senior citizens, many of whom are still employed, there is an associated
increase in disposable income. The "Senior-Age Mail Order Buyers" list is ideal for retailers, and marketers
can opt to purchase special data on these AARP seniors, such as estimated household income, investor status
and if they have grandchildren. Marketers looking to promote their American-made wares will like the
"Made-in-America Buyer" list. Additional data for purchase include household income, education, status as
parents and history of donating to charities. The "Military at Home" specialty list serves as a great tool
for military memorabilia providers, membership organizations and educational institutions, among many others.
Bob Salta, Principal, DirectMail.com, said, "Consumers young and old have diverse shopping needs, and our list
managers developed these three lists with those needs in mind. Built using our patented GeoSelector™
technology, our specialty lists limit the universe of prospects for marketers, allowing them to target efforts
more effectively and save on mailing costs. We are excited that our technology can create niche list offerings
able to fit precise marketing needs."
View select data cards:
• AARP Seniors
• Made-in-America Buyers
• Military at Home
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
