August 9, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, announced today the availability of several
new specialty lists from its mailing list service. DirectMail.com recently created new mailing
lists on back
to school shoppers, parents of twins and triplets,
and parents of older
children (tweens), drawing from a database of over 215 million consumers residing in
over 110 million living units. These niche lists, which are unique offerings of the
firm, further expand DirectMail.com's extensive mailing list offering.
Aside from identifying households as "back to school shoppers," "parents of twins and triplets," or
having "tweens," marketers can opt to receive additional household data such as education,
ethnicity, household income, and age and gender of children. The "tween" list can be
customized further to identify "green" families, as children of that age are often
vocal about practicing recycling in the home as they learn more about the environment.
This detailed information provides retail and service companies such as child care
providers, tutoring centers, and electronics, apparel and school supplies retailers
with the demographic data needed to find their "best" customers and eliminate wasteful
mailing.
Bob Salta, Principal, DirectMail.com, said, "Consumers with children have diverse shopping needs,
and our list managers developed these three lists with providers of those needs in
mind. Built using our patented GeoSelector™ technology, our new specialty lists
give marketers invaluable consumer data and allow them to more precisely target likely
prospects and save on mailing costs. We are excited to offer our customers niche
list offerings that fit their precise needs."
View select data cards:
• Back to School Shoppers
• Families With Twins or Triplets
• Tweens
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
