December 16, 2010
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, today announced two new additions to the
staff. Richard DeVeau joins the management team as Creative Director/Copywriter, while Margaret
McLaughlin assumes the position of New Business Specialist within the Sales & Marketing Division.
Both hires help implement the firm's strategic business plan by adding expertise in areas critical
to its expansion efforts.
DeVeau possesses over 25 years' experience providing creative direction, copy writing, broadcast
advertising, social media utilization, website design and search optimization services for a variety
of agencies and customers. Notably, his past clients include Polaroid, Habitat for Humanity,
Red Lobster, American Lung Association, T.J. Maxx, Ducati Motorcycles, WNET Channel 13, Bank of America,
the Jane Goodall Institute and other high-profile companies and nonprofit organizations. Most recently,
DeVeau has focused his expertise on implementing multi-channel fundraising and marketing communications
that integrate traditional and emerging media for donor communications and brand-building. At
DirectMail.com, DeVeau will oversee implementation of advanced multichannel marketing processes and
direct day-to-day creative output.
DeVeau adds, "The communications and marketing channels available today are becoming more diverse and
segmented. Customers need to know what is appropriate in each channel and possess solid branding and
communications platforms wherein they speak with one voice regardless of channel. Using my skill sets,
I hope to assist DirectMail.com customers in identifying and integrating alternative messaging options
and to speak consistently within and across channels."
McLaughlin brings over 10 years' marketing experience to the position at DirectMail.com, with
concentrated expertise in business-to-business sales and franchise development. Her record of
accomplishment is notable, increasing revenue by $750,000 in her first year in her last account
executive position. At DirectMail.com, McLaughlin will hold responsibility for national accounts,
focusing on commercial business expansion including franchise development and enterprise acquisition.
"Building relationships with key decision makers and matching customers
with the right solution for their particular needs are critical," says McLaughlin. "DirectMail.com offers
current and potential customers an impressive array of turnkey, online marketing solutions. In particular,
GeoSelector offers never-before-seen, on-demand capabilities to businesses that can enhance expansion while
delivering impressive ROI on their marketing investments. I'm excited by the prospect of making enterprises
and franchises aware of DirectMail.com's growing portfolio of service and product offerings."
Robert Salta, Principal, DirectMail.com, says "Finding individuals with the talent necessary to
achieve short- and long-term business objectives can be a daunting task. In Richard DeVeau and Margaret
McLaughlin DirectMail.com retained the perfect blend of expertise, experience, enthusiasm and innovative
thinking. We are pleased to welcome them to the organization and wish them every success in their new positions."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
