February 14, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, today released its annual summary of notable accomplishments and successes for 2010. Highlights
include celebrating a major corporate milestone; achieving industry recognition
for its website; adding new clients; and expanding capabilities through personnel
hires, corporate acquisitions and strategic alliances.
Corporate Milestones: DirectMail.com celebrated the 40th
anniversary of its founding, a milestone that also marked 40 years of continuous
family ownership. In making this announcement, DirectMail.com recounted its role in
introducing a number of industry "firsts," including being the first to incorporate
multiple personalization points in computer-generated letters; use software to identify
recipient gender; and employ name labels as premiums. During 2010, DirectMail.com also
attained another major milestone: mailing its six billionth direct mail marketing piece.
Corporate Strategy: DirectMail.com hosted a Chinese
business delegation sponsored by the China Post Group. The delegates, who visited the
United States as part of a business exchange program, selected DirectMail.com as a
U.S. direct mail industry business model worthy of study. DirectMail.com expanded
business capabilities through the acquisition of Eagle Direct, LLC, an Upper Marlboro,
Md. direct mail shop. The acquisition increased DirectMail.com's capacity by over
500,000 pieces per day and enhanced its capabilities relative to multi-insert
packages. In March, DirectMail.com made public its multi-pronged program of green
initiatives designed to minimize the negative impacts of its operations on the
environment. Among the many achievements detailed, DirectMail.com has recycled almost
1.5 million pounds of paper and reduced its carbon dioxide emissions by nearly 5,000
pounds. The firm's ongoing efforts to maintain a free National Do Not Mail List as
a public service have saved untold numbers of trees by minimizing the amount of
unwanted direct mail list registrants receive.
Awards and Recognition: In April, the Printing and Graphics
Association MidAtlantic honored DirectMail.com with two Excellence in Print Awards: the
"Award of Excellence-Website Design" for its functional and easy-to-use website and the
"Award of Excellence-Printers, Self-advertising" for a digital press holiday card
marketing campaign. In September, the Washington Metropolitan (Capital District) Postal
Customer Council (PCC) selected DirectMail.com employee Karre Cordone as Industry Member
of the Year for her efforts on behalf of the council, especially in preparing for
National PCC Day. Further, December 2, 2010 marked the 24th year the Direct Marketing
Association of Washington-Education Foundation awarded the John Swain Memorial Scholarship.
DirectMail.com funds the scholarship, which is named in honor of John Swain, the co-founder
of DirectMail.com.
Technology: In 2010, DirectMail.com both announced the receipt
of a patent on its GeoSelector technology and detailed ongoing efforts to increase the tool's
functionality and usefulness. GeoSelector offers every organization with Internet access
a high-end geographic and demographic marketing tool that is quick, easy to use and
affordable. At DMA 2010, DirectMail.com unveiled the beta version of the next generation
of its GeoSelector technology. It offers more features and faster speeds through programming
enhancements and other changes.
Clients, Partners and Personnel: In 2010, DirectMail.com signed a
variety of nonprofit and commercial clients including Capital Hospice, National Wildlife
Federation, Lawn Doctor, Inc. and ServiceMaster Brands Management, LLC. In addition to
these new client wins, DirectMail.com announced a strategic partnership with Texas-based
DirectStrategies, a direct response fundraising agency. DirectStrategies licensed the
firm's GeoSelector software to support the fundraising efforts of its nonprofit clients
throughout the Southwest. DirectMail.com expanded its staff, adding Deborah Albro,
Vice President, Customer Service & Operations; Dustina Bittner, Sales Executive;
Richard DeVeau, Creative Director/Copywriter; and Margaret McLaughlin, New Business Specialist.
Price Anderson, Vice President of Sales & Marketing, DirectMail.com, says "Over the
past year, DirectMail.com has expanded and innovated to keep pace with changes within the
direct mail industry. During a year when many businesses experienced negative growth or
worse, DirectMail.com grew and prospered. We are justifiably proud of our 2010 successes
and the industry recognition we've achieved. We owe much to our staff and their ongoing
commitment to excellence and customer service."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
