June 7, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, announced today that GeoSoftworks, LLC, a firm in which DirectMail.com principals are the majority
owners, recently received an additional patent on GeoSelector™, its revolutionary data segmentation
technology. The new patent recognizes the uniqueness of certain functionality, including the software's
ability to create polygons using driving routes, single lines, natural boundaries and elevation
lines, giving GeoSelector users the ability to microtarget at an unprecedented level. U.S.
Patent Number 7,916,142, awarded on March 29, 2011, derives from a continuation-in-part of the
original 2006 patent application. The U.S. Patent and Trademark Office awarded the first
GeoSelector patent, U.S. Patent No. 7,561,169, on July 14, 2009.
DirectMail.com also is collaborating with the Towson University Center for GIS (CGIS), a recognized
expert in GIS technology, to improve the interface utilized by GeoSelector's three primary user groups.
While all client types will continue to be served from a single interface, CGIS staff will enhance
toolset presentation, making it more relevant to each group's specific needs.
These efforts follow the October 2010 launch of GeoSelector 2.0, an updated version reflecting an
enhanced mapping and analytics engine and new user functionality including better customer visualization,
more maps and geographical selection tools and a larger map interface. Notably, GeoSelector can be
driven from any address dataset type and can provide access to person- and household-level consumer
data as well as new-mover, new-homeowner and business data. Thus, GeoSelector is the perfect tool
for businesses of every size, whether small businesses looking to rent very targeted mailing lists
of local prospects, marketing analysts performing trade and franchise development, or national
service and retail organizations seeking insight on current customers in order to identify
look-alike prospects.
Kirk Swain, Principal, DirectMail.com, said, "GeoSelector is an incomparable marketing intelligence
platform, as the award of two separate U.S. patents demonstrates. Simply stated, no other technology
can microtarget the way GeoSelector can by virtue of its design and expansive database. Possessing
such a unique tool creates two business challenges for DirectMail.com. First, we must stay abreast of
developments within the GIS industry to assure GeoSelector always incorporates the latest technology.
Second, we must vigorously defend GeoSelector against patent infringement."
For more information about Towson University Center for GIS, please visit their website at
http://cgis.towson.edu or call 410-704-3887
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
