May 4, 2010
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, today announced the signing of a strategic partnership agreement between GeoSoftWorks, LLC
and Richardson, Tex.-based DirectStrategies, a direct response fundraising agency. DirectMail.com
principals are the majority owners of GeoSoftWorks, the firm through which it licenses the
patented GeoSelector™ technology. Under the terms of the agreement, DirectStrategies
will use the GeoSelector Pro™ edition to assist the fundraising efforts of its
small-to-intermediate-size nonprofit clients throughout the Southwest United States and quantify
the technology's impact on market share and gift giving.
GeoSelector marries Google mapping technology with a high-end geo-coding program and links it to
over 200 million consumer records. The Pro version allows users to upload their database,
identify donors' precise demographic characteristics and plot their locations on a map,
whether on a neighborhood, city, state or national level. The output is "visible" data,
yielding insight into key relationships such as client characteristics, segment concentrations
and trends that traditional data reports do not readily provide. The technology's
unique data extraction and data analysis functionality helps users generate "look-alike"
prospect lists by selecting the geographic and demographic criteria current donors share.
Dana Heter, President, DirectStrategies, says, "Licensing GeoSelector gives my firm a competitive
differentiator and a unique service offering. With GeoSelector, we can affordably profile
clients' donor constituencies and define the different mosaics and data elements that
characterize them. We can then target their prospective donor markets much more precisely
and help clients acquire new donors more affordably."
Heter adds, "GeoSelector is a revolutionary tool that will help my clients increase both response
rates and the size of gifts received. I'm excited by the opportunities this partnership
will create and the chance to validate the impact of one of the most amazing pieces of
technology I've ever seen."
Robert Salta, Principal, DirectMail.com, says, "This agreement brings together two of the
industry's oldest and most experienced agencies to map a new vision for successful
fundraising strategies and donor engagement. GeoSelector's limitless capabilities
for data extraction, analysis, mapping and visualization hold the future vision for
improving nonprofits' marketing ROI. We are thrilled to partner with DirectStrategies
and jointly chart tomorrow's strategies."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
