January 11, 2012
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, announced today that it
signed Renewing American Leadership (ReAL), a Virginia nonprofit, charitable organization,
to a two-year contract commencing November 1, 2011. The agreement calls for DirectMail.com,
through its corporate entity known as Response Development Corporation (RDC), to create,
design and develop direct mail and public education packages for the acquisition and education
of new donors as well as create, design and develop educational materials, such as newsletters,
brochures, flyers and informational booklets, that both inform and educate donors and the public.
ReAL's mission is to preserve America's Judeo-Christian heritage, and ReAL Action is the
organization's citizens' arm. The existing donor base comprises over 100,000 individuals.
DirectMail.com will help ReAL increase current donor/supporter engagement and identify new
donor/supporter prospects. In addition, DirectMail.com will become List Manager for the
organization's donor file containing over 100,000 names.
Dr. Jim Garlow ("Pastor Jim"), Chairman, ReAL, said, "DirectMail.com possesses a proven
track record of success in the nonprofit arena, achieving enviable results for its clients.
The firm's reputation, combined with its mastery of advanced segmentation and messaging
techniques, provided a good fit with our organization's near-term communications and
fundraising objectives. We fully expect that DirectMail.com's marketing expertise will
help us advance the organization's three key purposes: calling America back to her biblical
values; reintroducing discussions of God in the public square; and putting focus on family,
faith, freedom and free enterprise."
Robert Salta, Principal, DirectMail.com, said, "With over 40 years' experience serving
organizations of every kind, DirectMail.com knows what it takes to design and implement
integrated campaigns that resonate with their audience and elicit the desired response,
whether that is donating, supporting, volunteering, joining or purchasing products or
services. We are thrilled to be working with Pastor Jim, a recognized national leader,
who, with the organization he chairs, understands the values that make the United States
of America great. The synergy this contract creates holds the promise of great success
in achieving its goals."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
