March 1, 2011
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, announced today that Capital Hospice,
a nonprofit providing expert end-of-life care to patients and families in need in Northern Virginia,
Washington, D.C. and Prince George's County, Md., exercised the first of two 1-year renewal options
in its contractual agreement. DirectMail.com will thus manage all aspects of the organization's 2011
direct mail program, overseeing year-end, special appeal, acquisition and renewal mailings.
In 2011, Capital Hospice will launch the public phase of its $15 million capital campaign effort
to construct a new in-patient center-the Adler Center for Caring on the Van Metre Campus in Loudoun
County (Virginia). DirectMail.com will oversee the direct mail facet of that capital campaign, helping
to create the broad-based public awareness needed to drive donations to the building fund.
Penelope Welch, CFRE, Director of Annual Fund and Donor Relations, Capital Hospice, said, "We were
extremely happy with the results DirectMail.com achieved for our organization in 2010. Even in a down
economy, we met our annual revenue goal. Plus, we reduced our direct mail costs by 25%, thereby
increasing our net revenue and enhancing our bottom line. These results, coupled with DirectMail.com's
expertise and responsiveness, made the contract renewal an easy decision."
DirectMail.com reports that it sent half the number of appeal pieces as the nonprofit's previous
agency. "Mailing smarter" not only saved Capital Hospice about $150,000 in costs but also increased
the average gift amount by 20.37%. DirectMail.com credits a focus on list selects and appeal copy
content as key factors in the net revenue and donor acquisition increases Capital Hospice experienced.
"Our year 1 results underscore the soundness of DirectMail.com's corporate philosophy of
mailing smarter," says Price Anderson, Vice President of Sales and Marketing, DirectMail.com. "By knowing
who your donors are and the factors that motivate their charitable giving, a nonprofit, regardless of size,
can achieve more with less, even in difficult economic times. In the final analysis, it's not about
how many pieces you mail. Rather, it's about each piece resonating with the appropriate recipient and
eliciting the desired response-a higher gift amount."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
