October 8, 2010
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com),
a leading provider of integrated direct marketing solutions, today announced that it will unveil a beta
version of GeoSelector Version 2 (GeoSelector 2) at the Direct Marketing Association Conference
2010 (DMA2010) in San Francisco, Calif., October 10-12. DirectMail.com will offer product
demonstrations at Booth #1129 in the DMA2010 Exhibition Hall within the Moscone Convention
Center during the scheduled exhibition hours of 3:00-5:30 p.m. (October 10),
10:00 a.m.-5:00 p.m. (October 11) and 10:00 a.m.-5:00 p.m. (October 12).
The GeoSelector technology, first introduced in 2007 and patented in 2009, combines
mapping functionality with a high-end geo-coding program that is linked to over 200
million consumer records. GeoSelector provides immediate data analysis, with output
visually represented on easy-to-understand maps, graphs and charts. GeoSelector 2
makes it faster and easier to
- Upload customer files, obtain demographic profiles for finding "like customers,"
plot customers' locations and reselect parameters using different geographic and demographic filters.
- Suppress uploaded records or previous orders from a new prospecting list.
- Switch data sources to compare market penetration and identify new market
opportunities.
- Apply different demographic and lifestyle filters to different target areas.
- Create thematic overlays (e.g., household income, property values, length of
residence, etc.) that provide visual cues for targeting receptive areas.
- Create geographic selections based on driving distance (ideal for retail marketing).
- Create buffered geographic selections by setting a distance and creating a
route by clicking on map points.
- Save geographic and demographic selects to your account for quick retrieval.
GeoSelector 2 enhancements stem from programming and other changes that allow more manipulations of
uploaded data in code. Changes include
- Using open layer API instead of Google API, which makes it cross-service
compatible (works with Bing, Yahoo, OpenStreetMap, etc. in addition to Google)
- Confining data processing entirely to a SQL server rather than
using a Web server for geometric selections
- Taking advantage of SQL 2008's geospatial capabilities
- Employing a new JavaScript windowing system that integrates all functionality
within a single interface
- Implementing a JSON protocol to serialize data between the client and server,
allowing advanced features to develop more quickly
Joe Leger, Vice President of Data Analytics, DirectMail.com, says, "GeoSelector is by
far the most advanced real-time database analytics system available today-and
these technical enhancements only make it more so. Beyond increasing functionality
and speed, the new version makes the user experience even more satisfying."
Leger continues, "GeoSelector's affordability makes it just as accessible to small
business owners as major enterprises. Whether marketing a product, seeking
charitable contributions or increasing membership rosters, users will find
that GeoSelector not only helps them increase acquisition and response rates
but also provides precise guidance on developing message content and tone.
The net effect is increased ROI for marketing dollars expended."
About DirectMail.com:
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, a patented data analysis and market intelligence product, promotes intelligent connections
with prospects and customers across multiple channels for increased response. DirectMail.com's
full range of services includes state-of-the-art in-house production capabilities with capacity
for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more
information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088
SSalta@directmail.com
