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There are several ways to track your direct mail
pieces – from the date of the mail drop to
actual in-home delivery.
U.S. Monitor is a mail monitoring service used
to show you if your mailing was delivered and
when it arrived in the person’s home; it
is also used to track your list usage for protection.
Another service offered by U.S. Monitor is actual
verification that your direct mail piece was sent
out correctly. Names and addresses from around
the United States and worldwide are used to receive
direct mail pieces, date them upon receipt and
send back to U.S. Monitor to record and forward
to the mailer for their internal use. Rates for
these services are based on the level of services
you select. You can learn more about this tracking
service by visiting their official website, www.usmonitor.com.
Planet Codes are another way of tracking direct
mail pieces from mail drop to in-home and from
in-home back to the mailer. Destination Planet
Codes track the mail pieces from their origin
through the post office, to the final distribution
center which processes the mail before sending
it to individual post offices. Origin Planet Codes
track the mail pieces back from in-home to your
operation. Each service is recorded through the
USPS for a minimal fee. This is done by putting
an assigned Planet Code on each mail piece, or
random mail pieces, that looks like another barcode
above the address area. As each piece goes through
the postal system, the additional barcode is read
and a report is sent back to a web address that
you can access to see where your direct mail pieces
are within the postal system. This allows you
to know how long your mail is taking to arrive
at the final destination or when your responses/payments
are coming back to you.
A third tracking method is Smart Seeds. These
are used for tracking mail pieces to the post
office destination only. Smart Seeds are used
just like Destination Planet Codes, however the
address piece is only addressed to the postmaster
who then records delivery to his post office.
This prevents your recipient from seeing an additional
barcode on your direct mail piece.
DirectMail.com can help you with suggestions
on which tracking method is best for your direct
mail campaign – call us today at 1-888-690-2252
or click here to see how!
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