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| New blog launched by GeoSelector creator Brian Carroll 4/4/2008 8:00 AM |
| New article posted - " Designing for Digital Printing" 3/3/2008 7:15 AM |
| New article on Geo-Coding written by GeoSelector 2/15/2008 7:15 AM |
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| ... Get More Personal with Direct Mail? |
| If not handled correctly, direct mail can seem impersonal. However, it doesn't have to be that way. First impressions and Variable Data Printing (VDP) are especially important in direct mail. VDP allows for printing customized promotional materials that could possibly double or even triple your direct mail response rates. |
| … Qualify for Non-Profit Rates? |
| Your organization must be designated as a 501(C)(3) or 501(C)(4) by the IRS. |
| … Reduce Mailing Costs? |
Reducing your mailing costs leads to a more profitable marketing campaign. To reduce your mailing
costs you should improve data accuracy, eliminate duplicate customer information and take advantage
of available postal discounts. |
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