Introducing GeoSelector Personalities


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	GeoSelector has already brought mapping technology to every business in terms of visualizing geography and selecting it for a target market area. Now we're bringing you the latest technology in demographic segmentation and making that process so simple, it's as easy as looking at a photo and reading a story. GeoSelector Personalities consists of 60 personality groups which are assigned to every record in our national consumer database. Each person is given a personality based on a wide variety of demographic and geographic information compiled on our database.



	Each personality has photo and a description showing what their demographic characteristics are. You can browse our photo personalities directory, and see the characteristics of each one. By clicking on the letters and numbers on the left and across the top you can navigate through all our personality types. Also, when in the interactive map, you can draw regions on the map and then run a demographic report. That report will tell you which is the largest personality segment within the area you chose along with a representative photo, and the other top 4 personalities for your selection.
	Within GeoSelector you can use the demographic selections screen under the "Personalities" tab to choose only individuals with a specific personality.
	For each personality you can:

		View a representative photo Read a short description of the personality Visualize the location of consumers with that personality on a map. Explore the personality tree to see where a target personality fits into all other personalities. Download a detailed PDF profile of that personality. Go to GeoSelector to start building a list of consumers with the personality.