Click here to launch GeoSelector's Personality Viewer
GeoSelector has already brought mapping technology to every business
in terms of visualizing geography and selecting it for a target market area.
Now we're bringing you the latest technology in demographic segmentation
and making that process so simple, it's as easy as looking at a photo and
reading a story.
GeoSelector Personalities consists of 60 personality groups which are assigned
to every record in our national consumer database. Each person is given a personality
based on a wide variety of demographic and geographic information compiled on our database.
Each personality has photo and a description showing what their demographic characteristics
are. You can browse our photo personalities directory, and see the characteristics of each
one. By clicking on the letters and numbers on the left and across the top you can
navigate through all our personality types.
Also, when in the interactive map, you can draw regions on the map and then
run a demographic report. That report will tell you which is the largest
personality segment within the area you chose along with a representative photo, and the other top 4 personalities for your selection.
Within GeoSelector you can use the demographic selections screen under the "Personalities" tab
to choose only individuals with a specific personality.
For each personality you can:
- View a representative photo
- Read a short description of the personality
- Visualize the location of consumers with that personality on a map.
- Explore the personality tree to see where a target personality
fits into all other personalities.
- Download a detailed PDF profile of that personality.
- Go to GeoSelector to start building a list of consumers with the personality.
What personality do your customers have?
Find out today with GeoSelector Personalities!
Click here to begin
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