January 21, 2010

DirectMail.com Hosts Chinese Business Delegation on Direct Mail Industry Fact-Finding Tour

WHAT:
A Chinese business delegation in the direct mail industry visited DirectMail.com's facility on Skipjack Road in Prince Frederick, Md. on January 21, 2010.

The 20+ member delegation, sponsored by China Post Group (CPG), is visiting the United States as part of a business exchange program focusing on the U.S. direct mail industry. Direct mail is a newly emerging and fast developing industry in China, and the China Post Group is leading the way. The purpose of the visit was to gain a better understanding of U.S. direct mail practices and to explore the potential for building a partnership between the businesses. In particular, the group sought to learn about DirectMail.com's (1) market positioning and service types, (2) online service platform and customer service capabilities and (3) direct mail product designs.

DirectMail.com officials welcomed the delegation at their facility and provided a presentation on the genesis of a direct mail campaign, explaining the firm's complete Internet web-to-print solution. Officials demonstrated its unique GeoSelector™ technology and actually versioned a direct mail piece yielding a camera-ready PDF file. The presentation was followed by an hour long question-and-answer period, handled via the group's interpreter. The delegation was especially interested in data (sources, quality, hygiene, ownership, cost, profitability) and technology. Both groups enjoyed discussing the similarities and differences between mail in the two countries. Then the group took a tour of DirectMail.com's multi-building facilities and state-of-the-art equipment, including Print Production Services, Data/Data Management Services, Personalization Division and Mailing Services.

The delegation then presented the DirectMail.com officials with silk scarves made in Hunan Province.

WHO:

About DirectMail.com
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated direct marketing solutions. For 40 years, DirectMail.com's unique Identify...Target...Contact... Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide. GeoSelector, the firm's patented data analysis and market intelligence product, promotes intelligent connections with prospects and customers across multiple channels for increased response. DirectMail.com's full range of services also includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more information about DirectMail.com, please visit our Web site at www.DirectMail.com or call 1-888-690-2252.

DirectMail.com officials in attendance:
    • Kirk Swain, Principal, DirectMail.com
    • Robert Salta, Principal, Direct Mail.com
    • Price Anderson, Vice President, Sales and Marketing, DirectMail.com
    • Joe Leger, Vice President, Internet Services, DirectMail.com
    • David Temple, Training and Solutions Manager, DirectMail.com
    • Brian Carroll, President, GeoSoftworks, LLC
    • Adam Carroll, Vice President, GeoSoftworks, LLC

About the China Post Group
China Post Group (CPG) Corporation, as the advocator and leader of the direct mail industry in China, has conducted valuable development in direct mail operation models and direct products. CPG started direct mail service based on media communication and database marketing, established BIU in direct mail division. After that, traditional direct mail model transformed into modern direct mail model, and direct mail service includes not only designing, manufacturing and distribution, but also, from the angle of client relations management, analyzing consumer data and providing complete marketing channels to support modern direct mail service. CPG has created and successfully marketed for the following services: direct mail consumer database formation, custom-tailored postcards, envelopes advertising, bill advertising, and online DIY postcards. Under the leadership of CPG, many business entities have joined the direct mail industry, including printing companies, data service companies, and advertising companies.

PHOTOGRAPHS:
Color photographs in jpeg file format are available upon request.

WHERE:
DirectMail.com
201 Skipjack Road
Prince Frederick, Md. 20678

WHEN:
Thursday, January 21, 2010
11:00 a.m. - 1:00 p.m. (EDT)

MEDIA INFORMATION:
To schedule an interview with DirectMail.com officials, please contact Jeanne Zepp at (240) 686-1000 or jzepp@dprgroup.com. Jeanne may also be able to arrange interviews with Liang Caihong, Business Manager, China Post Group, Department of International Cooperation, Division of International Relations, however, lead time will be required as scheduling must occur via e-mail exclusively. For more information about DirectMail.com, please visit the firm's Web site at www.DirectMail.com.