As a marketer, you're always on the lookout for the next big idea. This series of monthly white papers is designed to share new trends and best practices so that you can stop researching and start taking action. Each will focus on practical tools you can
use to generate immediate results with your mail, email, and digital marketing efforts
October 2013 Topic:
Breaking Out of Your Silos
Integrated Campaign Management
Made Simple
With big data and multiple delivery channels,
direct marketing is more complicated than
ever before. Oftentimes, marketers silo their
data, strategies, and personnel, undermining
their efforts from the start and, not surprisingly,
achieving fewer responses.
At the end of the day, successful marketing
requires integrating resources and employing
optimal combinations of marketing channels.
Only then can you leverage data and
technology. This white paper includes
actionable ideas and visual tools to assist you
with future marketing campaigns
Need more guidance? Don't forget about the services that set DirectMail.com apart.
Intelligent Marketing Process:
our way of planning a customized marketing approach for your business, one that considers both short-term results and long-term relationships
Geo-targeting and data visualization:
our patented technology, GeoSelector™, provides you with data visualization and mapping, in tandem with specific demographics, to increase your ROI
Insight Engine:
our solution for integrating your marketing data throughout all channels and providing you with a 360-degree view of your ideal customer