December 08, 2009
DirectMail.com Acquires Maryland-Based Eagle Direct, Expands Sales Division
Direct Marketing Veterans Deborah Albro and Dustina Bittner Join Staff to Assist Strategic Growth Plans
PRINCE FREDERICK, Md.-- DirectMail.com (www.DirectMail.com), a leading provider of integrated
direct marketing solutions, announced today the acquisition of Eagle Direct, LLC, an
Upper Marlboro, Md. direct mail shop specializing in personalized, multi-insert pieces.
With the acquisition, privately held DirectMail.com will add key Eagle Direct staff
members, including owner Deborah Albro, to its team. Select customer accounts as well
as the physical plant and equipment also will transfer to DirectMail.com. Financial
terms of the acquisition were not disclosed.
Founded in 1983 as Eagle Data, the firm built its reputation in data processing
before transitioning into mail shop services. Under the Eagle Direct name, the company
became known for its high-quality work in a unique direct mail niche, offering the
capability to handle packages with up to 18 inserts. Notably, DirectMail.com outsourced
to Eagle Direct over the years whenever it needed added capacity to manage production
overflows.
Deborah Albro will assume the title of Vice President, Customer Service &
Operations, where she will bring over 25 years' industry experience, including
specialized expertise in production workflow scheduling and customer service, to the
DirectMail.com executive team. In commenting on the move, Albro says, "I am excited to
join DirectMail.com, a family-owned business that shares the same values of honesty and
integrity as Eagle Direct. Our history of working together makes this a natural
transition. Hopefully, my presence will help DirectMail.com achieve its strategic
growth objectives and ensure continuity of service for Eagle Direct's loyal customer
base."
DirectMail.com Vice President Shawn Salta says, "We are thrilled to add Deborah to
our management team. Her vast industry experience meshes well with DirectMail.com's
strategic growth objectives for the next 18 months. The acquisition will increase our
capacity by over 500,000 pieces per day and give us added capability in producing
multi-insert packages. Her presence will assure that, as our company moves to the next
level, current and future customers will continue to receive the same level of customer
service and satisfaction that is synonymous with the DirectMail.com name."
Salta continues, "Our business plan's focus on aggressive short-term growth creates
a concurrent need to expand Sales Division staffing to utilize the increased capacity
made possible by the Eagle Direct acquisition and other strategic moves. Our first
addition is Sales Executive Dustina Bittner, who brings to the team a rare perspective,
having worked in virtually every capacity within the direct mail industry throughout
her distinguished 15-year career. She began in customer service for a production
company, moved into an account executive role, worked as a program manager on the
client side and then assumed a sales position. We are thrilled to welcome a person of
Dustina's caliber, knowing that she possesses the same forward-looking vision and quest
for innovation as we do."
Dustina Bittner comments, "Many firms today claim to be full service, offering
complete, in-house direct mail solutions. Most, however, outsource 50% or more of key
functions to business partners. DirectMail.com is truly unique in the industry,
delivering high-quality, turnkey marketing solutions relying exclusively on in-house
staff and equipment. I am impressed by the collective expertise of the staff, with
literally hundreds of years of experience. They know the industry and the players, and
they truly understand customers' goals and how best to achieve them. DirectMail.com
literally can offer a solution for every marketing challenge, a capability that will
make my sales role most exciting."
About DirectMail.com
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated
direct marketing solutions. For 40 years, DirectMail.com's unique Identify...Target...Contact...
Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide.
GeoSelector, the firm's patented data analysis and market intelligence product, promotes intelligent
connections with prospects and customers across multiple channels for increased response.
DirectMail.com's full range of services also includes state-of-the-art in-house production
capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct
marketing professionals. For more information about DirectMail.com, please visit our Web site at
www.DirectMail.com or call 1-888-690-2252.
Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta, 443-295-1088 x 306
SSalta@directmail.com
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