Data Cards
New York University Press
Mailing List Information:
PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918
SUMMARY DESCRIPTION:
Buyers of scholarly and general interest books.
LIST SOURCE:
Direct mail.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Buyers (24 month)
Multi-buyers (24 month)
Home
Business
Male
Female
Selected segmentation:
Anthropology
History
Interdisciplinary studies
Language & literature
Law
Political science
Psychology
Social & cultural anthropology
Social psychology
Sociology
Women's studies
6,608
4,195
3,800
2,817
2,815
2,701

1,584
1,804
1,979
415
1,151
1,358
1,399
1,369
674
2,338
654
Please Inquire
OTHER SELECTIONS:
Children's age range, Zip select, fundraising contributors by category, state, SCF, 10.00/M extra; 6 month hotline, 12.50/M extra; 12 month hotline, age, estimated income/marital status, presence of children, homeowner/renter, 10.00/M extra; key coding, 2.50/M extra.
METHOD OF ADDRESSING:
Mag tape, 30.00 fee; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 25.00 fee; CD ROM, 20.00 fee; diskette, 15.00 fee; pressure sensitive labels, 10.00/M extra; Cheshire labels, 4-up, 3.00/M extra.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly. Guaranteed 100% deliverable.
New York University Press Mailing List Data Cards