Insight & Analytics

Information alone is not enough.'s data analytics experts help you translate your raw data into tangible ways to improve marketing segmentation, increase sales, grow donor files, enhance customer service, as well as predict future results and revenue.


Our Data Insight & Solutions Center team turns your numbers into useful information, information into decision-making intelligence, and decision-making intelligence into bottom-line growth.'s data experts help you:

  • Plan, develop and implement your data modeling, mining, aggregation, cleaning, analysis and reporting needs
  • Conduct pinpoint accurate geographic and demographic segmentation of up to 400 characteristics with our easy-to-use, proprietary GeoInsight™ tool
  • Develop direct mail and email models and offers using our DirectChoice™ national consumer database
  • Design and build database solutions to support even the most complex national Customer Resource Management program
  • Develop direct response segmentation and testing strategies
  • Provide insightful program or campaign data file audits and results reports.

Data Analytics & Strategy
Your data can tell you everything you need to know and everything you need to do to produce effective marketing and fundraising programs.

Intelligent Marketing Process
As a data-driven marketing pioneer, leverages a proven methodology call the Intelligent Marketing Process (IMP) to help you enhance your creative, target your messaging, leverage your data and ultimately build a strong and growing bottom line.

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