Dirt Rider Magazine (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to a magazine on off-road motorcycling: covers intensive bike tests, product evaluations, how-to's and race coverage.
87% male, 9% female; average age 27.

LIST SOURCE:
56% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
Last 3 month hotline subscribers
Last 6 month hotline subscribers
Expires
121,043


19,982


31,901
45,380
Please Inquire


OTHER SELECTIONS:
Key coding, 2.00/M extra; cancellation fee, 50.00 fee; SCF, state, Zip, 11.00/M extra; last 1 month recency, 21.00/M extra; last 3 month recency, 16.00/M extra; last 6 month recency, gender, paid, source, 11.00/M extra; monthly hotline, 21.00/M extra; change of address, 11.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
Dirt Rider Magazine (Primedia) Mailing List Data Cards