Mailing List Information:
Subscribers to a magazine that features articles on decorateing, renovation, collecting, antiques, old-world crafts, gardening, regional food specialties, and profiles of country families.
19% male, 81% female; average age 46.
Average unit of sale 21.97.
Direct mail sold.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
Change of address (3 month)
1 month hotline, 16.75/M extra; 3 month hotline, 12.00/M extra; state, SCF, Zip, gender, 9.00/M extra; 3rd party blow in, 10.00/M extra; renewals, 11.00/M extra; 6 month hotline, 9.00/M extra; change of address, 12.00/M extra; paid, 11.00/M extra; enhancements, 14.50/M extra; key coding, 43.50/M extra; composite interest, 16.00/M extra; DMS, DTP, 11.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Diskette, 25.00 fee; e-mail, 50.00 fee; CD-ROM, 25.00 fee; FTP, 50.00 fee; tape conversion fee, 25.00 fee.
Sample mail piece required.