Bike Magazine (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to a publication of articles on the newest equipment and gear, places to ride, etc.
81% male, 16% female; average age 33.

LIST SOURCE:
34% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
Last 3 month hotline subscribers
Last 6 month hotline subscribers
12 month expires
39,448

7,247

11,208
18,330
Please Inquire


OTHER SELECTIONS:
SCF, state, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee; last 1 month hotline subs, 21.00/M extra; last 3 month hotline subs, 16.00/M extra; last 6 month hotline subs, 11.00/M extra; change of address, 16.00/M extra; source, paid, gender, 11.00/M extra; key coding,2.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated weekly.
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